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What Customers Want: Someone to Challenge the Status Quo

by Jason.Nolet on ‎11-08-2011 08:30 PM - last edited on ‎10-28-2013 08:52 PM by bcm6 (866 Views)

We know our customers face a variety of challenges in their campus networks.  Namely: over-engineered, over-priced solutions that stress their IT budgets and introduce operational complexity.




Some have aging hardware that can’t properly scale to support emerging applications like VDI, and then there’s the BYOD effect (bring your own device) - the explosion of mobile devices that end users are bringing into their organizations.  That’s a lot to contend with when IT is tasked to do more with less.


To address these challenges, we have launched two new exciting enterprise campus products.


  • The new Brocade ICX 6610.  This is our new flagship stackable access switch that is ideally suited for medium to large enterprise customers of all types.  The ICX delivers 5 times the stacking bandwidth of the leading competitor, 8x10GE uplink ports, and chassis-like reliability. It combines the affordability and flexibility of a stackable switch and it offers 35% better TCO than the competition. That’s right, 35%.


  • New high-density 10Gb Ethernet blades for our FastIron SX family of chassis aggregation and core switches for campus networks.  With its hitless failover, the FastIron SX chassis delivers the highest level of availability for mission-critical applications, such as video streaming, voice, and VDI solutions, and also scales to 128 ports of 10GE.  This provides industry-leading density and price/performance to help customers reduce capital and operating costs, and future-proof their networks. 



I am focused on delivering three core value propositions for our enterprise campus customers:

  • simplicity
  • reliability
  • compelling price/performance


These new solutions deliver on our values by helping to improve application availability and helping IT organizations deliver needed network upgrades despite challenging budgets. We want to help IT departments, and the businesses they support, be successful.


What are your IT challenges?