Last week, Brocade held its annual APac Partner Summit on the island of Bali, Indonesia. The event brought together Brocade channel partners from throughout Asia, New Zealand and Australia for several exciting days of vision sharing, learning and networking. We also honored the achievements of top-performing partners, who were recognized during the Brocade Partner 2010 Award ceremony.
Partners came to the Summit to discuss the latest industry and business trends, share best practices and talk about issues that are impacting them today. The topic of cloud computing and how partners can play a role was definitely top-of-mind, as was the evolution of business models driven by key technology trends. A major part of designing worldwide strategies and programs is to hear perspectives from APac-based partners - being able to design programs and tune a channel strategy that matches their needs and the markets in Asia, New Zealand and Australia is key to our success.
On top of that, we had a lot of fun - as always. Being in this extremely colorful country and having the opportunity to take part in local festivities from Bali-style dancing to hearing songs sung in over 10 different languages, it made for a great experience. We also broke up into country teams and competed against each through a variety of activities – with the victor being named the “best partner team in the world.”