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Under The Wing

Getting past the name game!

by Jeff Rangel on ‎08-15-2014 04:15 PM (3,573 Views)

A recent email from a colleague reignited the language debate - what's the 'latest label' used within the field...Sustainability or Corporate Social Responsibility? A few creative outliers aside - HP's 'Living Progress' and Tyson Foods' 'Ways We Care' to name two - it appears Corporate Responsibility may be the new normal.