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Under The Wing

More than 140 characters

by Jeff Rangel on ‎07-18-2012 10:10 AM (2,344 Views)

For months Brocade has been tweeting about various corporate responsibility related activities. Likewise, stakeholders are viewing Facebook to keep up to date about community minded events like the Highway Clean-up in Plymouth, Heart Walk in Denver, Garden in Broomfield and B-Faire in San Jose. But sometimes it takes more than 140 characters or a photo montage to celebrate successes and emphasize the importance of integrated fiscal, environmental and social performance.


At Brocade, Corporate Responsibility (CR) is the collective contribution and outcome of every department in every region. A commitment to sound corporate governance, a focus on employee success, caring for the environment, conscientious supply chain management and active participation in the global community is the essence of our CR platform. This platform, combined with innovative technology solutions, seasoned leadership and valued partners make Brocade an industry leader.


This Blog is a natural evolution of the company’s dedication to stakeholder communication. Now, in addition to tweets and status updates, a cross-functional team of subject experts will offer information and reflection to provide rich insights into CR at Brocade. We’ll continue to post important business and technology information on Wingspan, and Mike Klayko will share his candid thoughts on Let it be written but now you can also look forward to blogs about:

  • Community Investment: whether grants and sponsorships or volunteers and products, we are investing in non-profit partners that are making a difference in our communities.
  • Energy Efficiency: we’re challenging our data center experts to develop and scale innovative ways to reduce energy consumption in our labs and we know you’ll want to hear more. 
  • Government Affairs: at Local, State and Federal levels key legislative activity is shaping the way we do business – let’s have an exchange about these important issues.
  • Supply Chain: manufacturing relationships and supplier conduct is a hot topic. From our supplier diversity program to a code of conduct we are doing our part to produce products responsibly.
  • Sustainability: final tabulations are being made to wrap up our annual submission to the Carbon Disclosure Project; we want you to know how we’re doing.


We hope the sample of topics has made you hungry for more. Check back often and learn about these exciting projects. But don’t wait for us to tell you, let us know what’s important to you. What are you, and your company, doing to drive Corporate Responsibility? What CR outcomes are most critical for you? It’s going to be a great ‘conversation.’