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The Channel

What We Heard From You: Trends to Know

by Kristina Scott ‎02-07-2016 02:35 PM - edited ‎02-07-2016 02:39 PM (3,662 Views)

Here’s a quick preview of what we learned about channel trends from over 1200 Brocade partners in our recent survey. Stay tuned for an overview of more survey data shortly, right here on Channel Pulse.



Differentiated Technology is Key


Channel partners worldwide told us again this year that technological differentiation is the single most important reason they select a vendor.




Brocade’s commitment to continued leadership in New IP technologies offers partners the products and solutions to successfully make their businesses stand out in a crowded marketplace. Whether it’s the built-in agility to help customers scale up or down to meet the needs of their organizations, or the software-enabled solutions to accelerate a transition to virtualized data centers or cloud-based services, New IP networks from Brocade help our partners serve as trusted advisors and innovators to their customers



Technical Competencies Matter


We also heard from partners that expanding their technical competencies is a business priority. We agree – and that is why technical enablement is one of our biggest priorities in 2016. Our goal is to make it even easier for partners to grow their business with Brocade.


Beginning later this year, we will be offering a range of expanded competencies with tightly coordinated technical and sales training, sales programs and enhanced marketing support. This will ensure that you, as Brocade partner, are even better equipped to lead major tech and market transitions.



Shared Opportunity in IoT and Big Data


Partners overwhelmingly agree that the Internet of Things (IoT) and Big Data are significant trends, not only for end users but also for the channel. At Brocade, we're convinced that the IoT and Big Data are exciting joint opportunities with our channel partners. Networks that can support the exponential growth in connected devices, sensors and data volume all require the agility, automation and support for open standards that only New IP networks can deliver. As the leader in New IP networking, Brocade and our partners are well positioned to lead these trends.


We’re looking forward to another successful year ahead – delivering with our partners IoT and Big Data-capable networks based on Brocade’s differentiated New IP products and solutions!