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The Channel

Vendor Education is “Vital”

by Dawn.Morris on ‎06-21-2012 01:42 AM (643 Views)

ed blog.jpgAnd as Joe Cannata, Sr. Manager of Certification/Business Development, explains; channel partners agree―the need for education from the industry is more important than ever.

Brocade recently conducted a survey among Brocade University students and graduates in EMEA.  It revealed that vendor technical training is critical to networking staff, both to do the job they are in now and for career development. We surveyed almost 600 students and graduates of our Brocade University education programs, who have taken a Brocade technical course within the past four years.  The students surveyed included customers and channel partners.

Vendor education is highly valued by both:

  • Almost half (45 percent) of all respondents stated that education programs in general were “very important” or “vital” to enabling them to do their job.
  • This finding was further endorsed by the almost two thirds who claimed that they chose to take a Brocade University technical course to “ensure I have the technology knowledge I need”.
  • 55 percent chose to take a Brocade course to “expand my knowledge and skills of Brocade technology to enhance my career”.

67 percent of respondents said their Brocade qualifications had a positive impact on their salary expectations.

These findings clearly show that vendor education is not just a “nice to have”, it is a ”need to have”.  This is a good demonstration of why Brocade takes education so seriously.  We believe that vendors who are committed to customers and channel being able to extract the maximum value from their solutions, need to take responsibility for the expertise available in the industry and deliver high-quality training.

As for the quality of our training, we are delighted that more than two thirds of students and graduates rated Brocade University courses as 8 out of 10 or above (where 10 is excellent, and 1 is poor), compared to other vendor courses.  When asked which element of Brocade education programs most stood out in comparison to other courses, 20 percent stated that it was the quality of the training/teaching staff.  Only 2 percent of respondents had not studied for courses with any other vendors.

This represents a fantastic endorsement of our program, but we can’t, and won’t, stop there. As new technologies continue to come to market, Brocade University will meet them head-on, and continue to deliver training in exciting and innovative ways, meeting your needs, and your high expectations.


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