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The Channel

NEWSFLASH: It Pays to Partner: The Channel Profits with Brocade

by Dawn.Morris on ‎11-15-2011 05:58 AM (840 Views)

Broad Program Updates Embody ‘Quality in Partnership’ Philosophy to Drive Partner Success

Brocade has announced the introduction of several new channel initiatives designed specifically to enhance partner enablement and profitability, and encourage adoption of Brocade’s new line up of Campus LAN solutions - including the recently launched enterprise-class, ICX™ 6610 switch.


The new initiatives encompass a wide range of updates to the Brocade Alliance Partner Network (APN) program, including elements tailored to attract new partners who are looking for a compelling vendor alternative, as well as new aspects to better reward existing APN partners.

The APN program updates represent Brocade's ongoing commitment to the channel in helping partners establish and maintain viable business models to continue driving success. As the channel remains an area of strategic focus for Brocade, the company has invested significant monetary resources -- approximately three times the historical annual spend -- to implement and support the APN program. Specifically, Brocade announced today:

  • Enablement funding for new partners to accelerate engagement with Brocade
  • Expansion of the reseller Value Incentive Program (VIP)
  • Updated deal registration discounts to further protect presales investments
  • Enhanced enablement tools
  • Renewed focus on lead and demand generation activities