For more details, please see ourCookie Policy.

The Channel

Customers Struggle With Data Center Availability; Massive Opportunity for the Channel to Become Strategic Advisors

by LaurenBarnard ‎12-05-2013 04:30 AM - edited ‎12-05-2013 03:46 PM (13,567 Views)

The past decade has seen unimaginable shifts in technology use.  From the development of the first smartphone in 2003, to the rise of “Machine-to-Machine” connections, where everything from the humble street lamp to refrigerators are being connected to the Web, increasing the dependency on always-on connectivity. However, new research among 350 global channel partners suggests that enterprise data centers are not delivering on the needs of modern business.  Specifically, enterprises state that data center availability is of paramount concern, thereby limiting innovation and the adoption of next-generation applications and services (such as virtualization, mobility and software-defined networking).


Why is this happening?  Why are businesses still suffering from data center inefficiencies in an age when we are all acutely aware of the importance of IT to drive commercial effectiveness?  It seems that it boils down to a lack of understanding and also investment.  A third of channel partners felt that customers invested to ‘keep the lights on’, but little more.  The survey has also found that network fabric is gaining recognition as the foundation for data center evolution, but customers’ reactive approach to network investment is risking business growth and stability.


So why is this good news for our channel?  This poses an immediate opportunity for the channel to seize a competitive advantage by becoming strategic advisors to global enterprises by helping them understand how fabric-based data center environments deliver tomorrow’s networks today.  For channel partners to prosper, they need to be able to take customers on the journey to an agile, robust and high performance networking environment, helping them to prepare for the next-wave of innovation by deploying a future-proof network… today. 


Infographic Brocade Channel 2020 Survey.png


To read the full findings of the survey, please download a copy below.