Imagine this: Your customer is rushing to meet a deadline but she can’t access critical information needed to get the job done because her office’s file sharing system won’t load. The network her company uses is insufficient to support today’s bandwidth-intensive technologies. Exasperated, she asks her co-worker to use DropBox to send the file, putting additional strain on an already overburdened network. This scenario illustrates a common workplace occurrence. Frustration is growing among employees who feel like they don’t have the resources needed to do their jobs efficiently.
With many enterprise networks unprepared to support cloud-based applications, your customers in IT departments are losing control and influence over their organization’s IT environments. Many users are turning to “shadow IT” platforms, or unapproved applications and services like Yammer, Google Drive, DropBox, or SalesForce, unwittingly amplifying network strain. This issue is more far reaching than you might realize - one study from Stratecast and Frost & Sullivan found that more than 80 percent of respondents admitted to using non-approved software-as-a-service applications at work.
At the same time, according to the Cloud Security Alliance, only 8 percent of companies know the scope of shadow IT within their organizations. In addition to the security risk this introduces, shadow IT also strains resources by taking up network bandwidth, making it harder for your customer to predict demands and reducing their control, influence, and relevance.
So, how can you help your customers bridge the gap between network capabilities and business demands?
The question may sound overwhelming, but the answer is straightforward - introduce your customers to the New IP. Your customers need a new approach to enterprise networking that is faster, more nimble, and can support more cost-effective service delivery. The New IP answers this call, reducing reliance on physically configured network devices by migrating to an open, software-controlled, programmable and virtualized network environment.
Software enabled, programmable network technology makes it possible for your customers to support the demands of the modern workplace. By utilizing open standards-based technologies, you will also be positioned to provide your customers with the most effective IT options as their needs evolve. Open standards make a broad range of solutions from innovative vendors available and interoperable. Transitioning to the New IP will better serve your customers’ needs, accelerating innovation to close the IT relevancy gap.
Brocade can help you, our channel partners, transition your customers through a stress-free, step-by-step approach that addresses their specific needs. Visit the New IP section on the Brocade APN Resource Center to access various sales assets including a customer presentation, videos, solution briefs and other sales resources. We’ve even assembled an email marketing campaign kit that’s ready for you to brand, customize and send to prospects about how they can close their enterprise IT relevance gap by moving to the New IP with Brocade technology.