The Channel

Brocade scores a clean sweep at recent channel awards; strong platform for new EMEA channel head

by Stuart Marks on ‎11-20-2013 02:33 AM (6,955 Views)

It’s that time of year when we have one eye on the Holidays, and thoughts turn to closing the calendar year on a high before the festive fun begins.  Brocade’s channel organization is definitely in high spirits as hot on the heels of its third straight GTDC ‘Rising Star’ award a few weeks ago, the team has just scored a clean sweep at a number of channel award ceremonies in EMEA.  These successes provide validation to Brocade’s vision of a fabric-based network, one that can deliver the robust, agile and cost-effective platform that enables customers and partners alike to deploy tomorrow’s network today.


So, what accolades did we get? 


Firstly, at Gitex 2013 in Dubai last month, Brocade was named ‘Hardware Vendor of the Year’ at the CNME ICT Achievement awards, fighting off competition from across the industry for one of the Middle East’s most prestigious awards. 


Secondly, recently voted Brocade’s Kay Uwe Wirtz as its ‘Channel Champion - Networking’ for Germany.  Kay received the award ahead of peers at the likes of Cisco and Juniper thanks to his unwavering focus on making partners successful, and helping them become strategic advisors to customers around the topic of data center fabrics.


Finally, at a glittering ceremony in central London, Brocade was voted ‘Channel Networking Vendor of the Year’ at the CRN Channel Awards 2013.  The award was collected by John Mitchell, newly appointed Head of EMEA Channels at Brocade, and was awarded largely based on three key factors:


  1. Brocade’s innovative approach to data center networking, namely is fabric-based vision for the future of the data center, provides a key strategic advantage for its channels
  2. Brocade Capital Solutions packages – such as Brocade Subscription Plus – provides partners with industry-leading procurement packages that enabling customers to optimize their networks using OpEx budget
  3. Full sales and marketing support across the full lifecycle of a sale


 John Mitchell, Head of EMEA Channels, collecting the CRN Award



These three awards were a great way for Thomas Langkjaer, Brocade’s outgoing Head of EMEA Channels, to pass the baton on to John.  While Thomas settles into his new role of leading the sales organization in Switzerland, Austria and Central and Eastern Europe, John takes over a successful channel organization but has plans to drive it even further:


“Brocade’s channel strategy is very clear – we are committed to enabling our partners to win in the networking arena, and we view our relationship with the channel as symbiotic.  For Brocade to succeed and grow we need our channel to do the same.  The past few weeks have seen external organizations recognize our successes, but I think that we can step things up a few gears as we move into 2014. 


“As customers look to take the journey to a more agile, robust and software-based data center environment, they need partners and vendors that are able to guide them through what is a particularly confusing voyage.  With VCS Fabric Technology and our Gen5 Fibre Channel portfolio, Brocade and its partners are uniquely positioned to win the incumbency contest with innovation and heightened execution, and help customers navigate along their journey.  Together, who knows what we can achieve?”


Watch this space to see what Brocade’s channel organization achieves throughout 2014….