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Data Center

VMworld Booth Preview: Partners and Enabling SDDC

by David Gorman ‎08-21-2015 09:00 AM - edited ‎10-07-2015 07:32 AM (9,360 Views)

The Software-Defined Data Center (SDDC) is a conversation about business use cases, workflows, data accessibility and the overall simplification of applying technology to needs at the right time. It’s also an operational discussion about making it happen with the right infrastructure, integration, orchestration and ease of use for the customers - whether they’re located internally or externally. The SDDC isn’t a different kind of IT – it’s a much more integrated, automated and flexible IT; what’s been termed the New IP. It takes great technology and partnerships to make complexity “disappear” for users and operators.


Brocade provides the connectivity to apply data where it creates value for the business, whether accessed by an individual user over the network, shared by a team or to feed machine processes such as analytics. We connect endpoints, compute and storage to enable high performance workloads that drove such rapid Flash storage adoption, large scale architecture as we’re seeing with Big Data, and the newest opportunity to connect clusters of converged solutions. Our partnerships span the industry as does our integration of manageability and open standards for integration, all of which will be on display in our booth demonstrations, as well as those shared by partners in the Brocade demo theater.


A few highlights of what you can expect:

  1. Hyper-converged infrastructure in the datacenter: The need to integrate and simplify the underlying infrastructure that serves business is pervasive and hyper-converged appliances are meeting that need. Brocade is an integral part of EVO:RAIL and EVO:RACK designs offered by our partners and we’ll hear about these from EMC, Hitachi Data Systems (HDS) and Fujitsu. Hyper-converged appliances also present a new need to complement the network inside, which affects planning of the network outside the appliance. Nutanix will speak to what happens when a converged appliance becomes many, then grows to multiple racks, and implications on the network.
  2. Flash storage becoming mainstream: Flash took root for use cases where performance was specifically needed, but a data center’s appetite for performance has no mercy. Flash deployments have rapidly spread across the architecture and removed a traditional bottleneck in data center performance – the rate at which data could be reliably accessed. Faster access plus exponentially growing data requires a new eye to network architecture and integration. These implications on planning for the physical underlay and virtual network will be explored.
  3. Orchestration, information and simplification: A premise of SDDC is that steps can be simplified and automated horizontally across many traditional areas of deep expertise. It also means the same for vertical integration through the virtual layers and the physical underlay that makes it all possible. We’ll hear about bringing network visibility to the admin by integrating into vRealize, as well as providing detailed information and recommendations about the physical layer with tools from Brocade. 

Come by booth 412 to hear our partners in the theater and talk to experts, or visit us at


Note: This blog was originally written in September for VMworld US. It has been updated to reflect Brocade's presence at VMworld Barcelona in October.