Nearly three-quarters of businesses agree that poor application performance can prevent an organization from being a market leader, with sales hit by customers experiencing poor service and slow speeds at peak times, according to research we recently undertook.
Given this state of the industry, perhaps it’s hard to understand why businesses still aren’t maximizing application performance, especially since they recognise that by optimising their applications they will improve revenue and productivity by over 10% and, if speeds could be doubled, customer loyalty by nearly 50%!
Businesses are using more applications than ever – the average number now is well over 300 – and are also constantly upgrading them in addition to deploying increasingly important mobile versions. Unsurprisingly, this is an issue that is not going to go away without a new approach.
It is clear that organizations have some serious issues to address, particularly at peak usage times, which is when the impact on the bottom line is very clear. No business, especially those which rely on creating an amazing online experience, can expect customers to tolerate anything but a smooth, fast, and reliable performance at any time, let alone when every second counts!
At key sales periods like Black Friday or the winter holiday season, a smooth online purchasing experience is crucial. A missed minute is a missed bargain, and the difference between a satisfied customer, and a disappointed, and disaffected former customer can be a matter of seconds. Our research shows that organizations see unacceptably low satisfaction, delays and perhaps most importantly, fewer repeat orders at these times.
With so much competition, and ever more impatient consumers willing to switch brand allegiances after a poor experience, improving this is clearly vital to a business’ continued growth. In fact, some businesses seem to be more concerned about performance during very busy periods than they are about security!
So why are organisations not making this issue a top priority?
Confidence in current performance appears to be an issue with many organizations still not assured that they meet performance service level agreements during the peak periods that are the most critical to sales.
In fact, only a minority of respondents are completely confident about their applications’ current performance. Additionally, almost two-thirds of respondents said that their department has either deployed, or considered initiating, application projects without the knowledge of the IT department.
And, while most businesses recognize the cost benefits of deploying applications on the cloud, this does not automatically translate to better performance for the consumer.
All of these issues call for a new approach to application delivery services.
Adopting virtual rather than traditional physical Application Delivery Controllers (ADCs) enable businesses to improve application performance significantly, deal with surges (predictable or not) seamlessly, migrate applications easily and accelerate application deployment through the automation of ADC services.
Brocade vADC solutions integrate smoothly into any network environment to deliver improved reliability and scalability, increased security, better application performance, and enhanced integration and control.
This kind of a solution makes it easier to roll out new applications, get maximum value from virtualised servers, and keep your customers happy. So every second can count, every customer can be converted, and confidence can be restored for both consumers and the business.
The research was conducted with independent research house Vanson Bourne and the full report, “Why Smart Organizations Maximise Application Performance 2016”, is available for download please click here.
The study was commissioned by Brocade to identify and understand the challenges that businesses face in application use; from the IT department through to end-users. It consisted of 440 interviews with IT and line-of-business (LOB) decision-makers, from organizations with more than 500 employees, the sample included respondents from the U.S., UK, France, Germany, China, and Russia.