Last week, Brocade received its first Rising Star Award from the Global Technology Distribution Council (GTDC), a worldwide industry association dedicated to defining and promoting the role of wholesale distribution. The award recognizes those companies who have grown their sales through its U.S. IT distribution partners faster than their competitors during the past 12 months.
Brocade is proud to be a recipient of this award since it’s a clear endorsement of our two-tier channel approach, leveraging our channel-centric strategy through the APN program, which is designed to provide a slew of benefits to both distributors and resellers, compelling growth initiatives and a clearly defined coverage model that has earned us numerous partner accolades. Our partner ecosystem has been - and continues to be - one of Brocade’s key strengths and is a facet of our business that is widely recognized within the industry. And we’re in good company too – both Dell and Riverbed were also named winners in our category.