Under The Wing

“Careful what you ask for, you might get it.’ A familiar expression that for me is often the recognition that a milestone is really just a step forward on a longer – often challenging – journey. So true in the case of Brocade’s decision to join the Electronic Industry Citizenship Coalition (EICC) as an applicant member. With the Company's Application approved at the July EICC Board of Directors meeting, Brocade achieves one milestone, and builds a road map for many others. Reflecing on the journey to this point, several theme emerge.

 

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I tried something new the other day...

by Jeff Rangel on ‎02-27-2015 03:54 PM (437 Views)

Because Brocade recognizes that ‘early career’ talent can have a positive business impact, every year we invite bright minds from leading universities to join Brocade. So far this fiscal year 35 recent graduates said YES to launching a career at Brocade, towards our goal of more than 60 college hires and 35 interns. To get them prepared and ready for success, these new Brocadians invest 2 weeks in an intensive immersion program – our University Development Program (UDP). I had the pleasure of spending an hour with the entire group as part of UDP Speaker Series. Millennials have a passion for Corporate Responsibility (CR), and I was eager to engage in dialogue with them - but I wasn't going to use the same dull PowerPoint.

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Getting past the name game!

by Jeff Rangel on ‎08-15-2014 04:15 PM (1,378 Views)

A recent email from a colleague reignited the language debate - what's the 'latest label' used within the field...Sustainability or Corporate Social Responsibility? A few creative outliers aside - HP's 'Living Progress' and Tyson Foods' 'Ways We Care' to name two - it appears Corporate Responsibility may be the new normal.

 

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Collaborating to bring innovate networking solutions to our troops

by Jeff Rangel on ‎07-24-2014 06:00 AM - last edited on ‎07-24-2014 10:36 AM by (1,714 Views)

Brocade has been an active voice on a number of Public Policy matters - from Tax Reform to Federal Procurement. But there is no easier message to deliver to Congress than the need to fund The Soldier's Network. Proud to be a supplier of technology that enables our troops to be mission ready - at all times.

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Putting my pedal where my mouth is!

by Jeff Rangel on ‎07-15-2014 02:26 PM - last edited on ‎07-16-2014 10:12 AM by (1,455 Views)

Brocade is an advocate for employee health and wellness programs that promote fitness and personal sustainability while providing unique opportunities for employees to participate in activities and challenges. Recently, I got to experience first-hand how these initiatives lead to new behaviors...and more.

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Team Building 2.0

by Jeff Rangel on ‎06-24-2013 08:30 AM - last edited on ‎10-29-2013 09:44 AM by bcm3 (1,102 Views)

Brocade takes pride in offering a volunteer-time-off program to make a difference in the community – employees like the benefit; non-profit organizations and K-12 schools like the outcomes. And, transparently, the Company values the business impacts realized when groups volunteer together as a team-building exercise.

Recently, two business groups from the Company's San Jose headquarters volunteered at RAFT (Resource Area for Teaching), an organization with a unique approach to inspiring, engaging and educating children. Executive director, Mary Simon emphasizes that “volunteers are critical to the success of our mission. Through their generous donations of time and energy, RAFT is able to provide affordable hands-on activities to educators and students.” So far this year, more than 100 Brocadians volunteered nearly 300 hours at RAFT.

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Truth or Dare?

by Jeff Rangel on ‎02-22-2013 03:50 AM (847 Views)

I never enjoyed playing ‘Truth or Dare’ when I was young – I wanted to avoid the truth but wasn't willing to take on the dare. Today, while some may shy away from the stark truth about teaching our middle school students, especially young women, about science, technology, engineering, and math (STEM), others are willing to take the dare!

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What's Reform Got To Do With IT?

by Jeff Rangel on ‎01-24-2013 12:00 AM (655 Views)

For years, outgoing Brocade CEO Mike Klayko published a blog to chronicle his passion for advocacy within Local, State and Federal government.  As an executive and through his service to organizations such as the Silicon Valley Leadership Group, Mike’s constant voice, and action, concerning matters that improve business climate and social condition have reinforced a culture of engagement at Brocade.  It was my pleasure - and learning experience – to join him on several of his advocacy trips to Washington D.C. and in-state as well.  Earlier this week, I had the privilege of seeing all of this effort pay off when Mr. Klayko testified before the Congressional Committee on Oversight and Government Reform.

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617,280 minutes

by Jeff Rangel on ‎01-09-2013 08:00 AM (1,140 Views)

I've long appreciated the quantitative vs. qualitative question posed in Rent’s Seasons of Love. How do you measure a year? Looking back on 2012, I calculated that Brocadians volunteered the equivalent of 1.2 years at community organizations and schools through the Company's Volunteer Time-off (VTO) Program. How do you measure the impact of 617,280 minutes of volunteer time? Let me count the ways.

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What do you get when...

by Jeff Rangel on ‎11-20-2012 07:10 AM (665 Views)

...you mix city officials, corporate bicycle 'enthusiasts,' and community partners? Answer: effective collaboration that leads to results. That’s exactly what happened when Brocade recently hosted a round table discussion focused on the City of San Jose's Bike Plan.

 

San Jose Council member Sam Liccardo has long been a bicycle advocate. Often seen commuting in a business suit, Liccardo is a strong voice for the City's plans to increase the use of bikes as transportation from 1% to 15%  (per San Jose’s General Plan, Chapter 6, Table TR-1). The City aims to complete a 500 mile bikeway network, add 500 bike parking spaces per year, reduce the cyclist crash rate by 50%, and achieve 5% of trips by bike.  Key aspects of the program involve improvements to bike lanes and trails in the North First Street corridor. Collecting input from community members, particularly corporate commuters, is a crucial element to building a program that can go the distance.

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A Day in the Life...

by Jeff Rangel on ‎11-05-2012 11:50 PM (671 Views)

When one has the opportunity impact fiscal, public policy and community outcomes on a daily basis - most days are great. For this Corporate Responsibility (CR) leader, a day that involves critical investment of my time in all three of those areas is a fantastic day – one worthy of sharing with others.

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More than 140 characters

by Jeff Rangel on ‎07-18-2012 10:10 AM (600 Views)

For months Brocade has been tweeting about various corporate responsibility related activities. Likewise, stakeholders are viewing Facebook to keep up to date about community minded events like the Highway Clean-up in Plymouth, Heart Walk in Denver, Garden in Broomfield and B-Faire in San Jose. But sometimes it takes more than 140 characters or a photo montage to celebrate successes and emphasize the importance of integrated fiscal, environmental and social performance.

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