For channel partners to prosper, they need to be able to take customers on the journey to an agile, robust and high performance networking environment, helping them to prepare for the next-wave of innovation by deploying a future-proof network… today.
It’s that time of year when we have one eye on the Holidays, and thoughts turn to closing the calendar year on a high before the festive fun begins. Brocade’s channel organization is definitely in high spirits as hot on the heels of its third straight GTDC ‘Rising Star’ award a few weeks ago, the team has just scored a clean sweep at a number of channel award ceremonies in EMEA. These successes provide validation to Brocade’s vision of a fabric-based network, one that can deliver the robust, agile and cost-effective platform that enables customers and partners alike to deploy tomorrow’s network today.
So, what accolades did we get?
Firstly, at Gitex 2013 in Dubai last month, Brocade was named ‘Hardware Vendor of the Year’ at the CNME ICT Achievement awards, fighting off competition from across the industry for one of the Middle East’s most prestigious awards.
Secondly, CRN.de recently voted Brocade’s Kay Uwe Wirtz as its ‘Channel Champion - Networking’ for Germany. Kay received the award ahead of peers at the likes of Cisco and Juniper thanks to his unwavering focus on making partners successful, and helping them become strategic advisors to customers around the topic of data center fabrics.
Finally, at a glittering ceremony in central London, Brocade was voted ‘Channel Networking Vendor of the Year’ at the CRN Channel Awards 2013. The award was collected by John Mitchell, newly appointed Head of EMEA Channels at Brocade, and was awarded largely based on three key factors:
These three awards were a great way for Thomas Langkjaer, Brocade’s outgoing Head of EMEA Channels, to pass the baton on to John. While Thomas settles into his new role of leading the sales organization in Switzerland, Austria and Central and Eastern Europe, John takes over a successful channel organization but has plans to drive it even further:
“Brocade’s channel strategy is very clear – we are committed to enabling our partners to win in the networking arena, and we view our relationship with the channel as symbiotic. For Brocade to succeed and grow we need our channel to do the same. The past few weeks have seen external organizations recognize our successes, but I think that we can step things up a few gears as we move into 2014.
“As customers look to take the journey to a more agile, robust and software-based data center environment, they need partners and vendors that are able to guide them through what is a particularly confusing voyage. With VCS Fabric Technology and our Gen5 Fibre Channel portfolio, Brocade and its partners are uniquely positioned to win the incumbency contest with innovation and heightened execution, and help customers navigate along their journey. Together, who knows what we can achieve?”
Watch this space to see what Brocade’s channel organization achieves throughout 2014….
In our industry, external validation is imperative. Vendors spend vast amounts of resources promoting their wares, but to have external bodies recognizing your success speaks volumes, and I am delighted that last night Brocade was a recipient of one of the technology industry’s most prestigious honors – a U.S. “Rising Star” award presented by the Global Technology Distribution Council (GTDC).
This is the third year running that Brocade has won this award, which is a monumental achievement especially in such a highly competitive market place.
Brocade was among only 12 overall U.S. winners chosen from hundreds of manufacturers and publishers who rely on distributors to meet the product and service requirements of technology solution providers nationwide. To win such recognition once is impressive, but three times is a truly terrific achievement and is testament to the hard work and dedication of Brocade’s partner organization.
Please join me in congratulating the team, and click here to learn more.
In our industry, external validation is imperative. Vendors spend vast amounts of resources promoting their wares, but to have external bodies recognizing your success speaks voRead more...
Beat the competition by giving customers the complete picture when it comes to your campus network proposals, and challenge them to do better!
Like for like Brocade campusRead more...
Beat the competition by giving customers the complete picture when it comes to your campus network proposals, and challenge them to do better!
Like for like Brocade campus solutions can beat the competition on value, complete solution cost and ability to scale, and the new Campus TCO Calculator gives you the numbers and the assets to back that up and close the deal.
The online calculator is easy to use and incorporates 35 competitive comparisons, including Cisco, HP and Aruba. Build a complete offering with Wireless, Access, Aggregation, Core layers and then utilize the PDF generator and simple to use content tools to create customizable emails, signature banners and banner ads, email custom reports to your prospects and targets, and augment your customer presentations.
Brocade campus technology and the Brocade HyperEdge Architecture, combined with market leading port density and built-in stacking, significantly reduces TCO – and now you can prove that to prospects every time.
Want further information? See below for links to the TCO calculator and more tools and assets:
TCO Model Data: www.brocadekit.com
TCO Sales Tools: www.brocadekit.com
TCO Marketing Tools: www.brocademarketinghub.com
TCO Brocade Grid Campaign: www.brocadegrid.com
Questions? Ask at: email@example.com
And look out for more information and advice on how to maximize the Campus TCO Calculator to drive demand and close sales, coming in early September:
Netformx DesignXpert Users Can Now Incorporate Brocade Ethernet Fabric, Application Delivery and Campus Networking Solutions into their Enterprise technology Designs and Proposals
“The ability to design and develop effective technology solutions and proposals, that answer business challenges in ever more complex and mission-critical environments, is critical to resellers and systems integrators. Brocade recognizes the significant benefits for resellers who use Netformx DesignXpert to create proposals for their customers,” said Regan McGrath, VP of Global Channel Sales and Marketing at Brocade. “We are delighted that our channel partners can now build in our highly-differentiated technology and innovative data center and campus solutions with Netformx DesignXpert, to help them secure more business and revenue growth.”...Read more...
A lot has been written about Software-defined networking - almost everyone seems to have an opinion on the subject while standards remain in development and there are few actual installations (yet) to verify what SDN might be able to deliverRead more...
A lot has been written about Software-defined networking - almost everyone seems to have an opinion on the subject while standards remain in development and there are few actual installations (yet) to verify what SDN might be able to deliver. However, Brocade recognizes the huge value opportunity SDN promises customers, which is why we are heavily engaged with projects such as Open Daylight to ensure effective standards are developed for this new and exciting area of innovation.
But what about the channel? While focus has been on defining SDN and SDN standards, what will the GTM model look like? We want to hear your opinion.
Take part in the Brocade Channel Survey and take the opportunity to tell us what is really effecting your business today, and where - if at all - you see SDN playing in the channel landscape. Be part of the answer to the key questions for VARs and complete our simple, multiple-response survey by clicking on the link below. Thank you.
Participate in: Channel 2020: The Channel View, 2013 Survey
Be heard and enter a prize draw for the chance to win a £/$/€150 Amazon voucher - take part and complete the Channel 2020 surveyRead more...
Be heard and enter a prize draw for the chance to win a £/$/€150 Amazon voucher - take part and complete the Channel 2020 survey today.
Brocade and key distribution partners are giving the channel the chance to give their point of view by taking part in a global research project. Take part and you get the chance to enter in a prize draw for an Amazon voucher.
It’s time the channel voice was heard. Tell us what you think by taking part and completing our short, multiple-choice survey by clicking on the link below.
Many thanks in advance for your participation!Read more...
Thanks to our fantastic partners and great work by the Brocade channel teams, our recent Partner Summit for our American and Federal partners was a huge success.Read more...
Thanks to our fantastic partners and great work by the Brocade channel teams, our recent Partner Summit for our American and Federal partners was a huge success. It made me feel incredibly proud of everything we have achieved together. But no-where was that sense of partnership, commitment, and generosity of spirit more evident than we when came together on the day after the Summit to support the fantastic work of Habitat for Humanity NOLA (New Orleans Local Area).
Brocade execs, yes including myself – see the photo evidence below! – and over 70 summit attendees were proud to get dusty, muddy, and downright dirty to build four new homes for families in need. It just went to show what working together can really achieve, something we all perhaps lose track of in the day to day round of meetings, sales numbers, calls, and admin.
We all felt tremendous pride and satisfaction in being part of something like Habitat for Humanity, even if in a small way. I would like to thank my team, the partners who joined us, and the amazing and dedicated people at the Habitat for Humanity organization for being part of something that reminds each and every one of us what “working in partnership” should really mean, and can ultimately achieve.
Watch the video here: http://www.youtube.com/watch?v=hsencRWDuS8&feature
It has been a busy but hugely satisfying few weeks for all of us at Brocade, rounded up by a fantastic Partner Summit with our EMEA channel, in Prague (Czech Republic). For anyone who has not been to Prague, it is an amazingly beautiful citRead more...
It has been a busy but hugely satisfying few weeks for all of us at Brocade, rounded up by a fantastic Partner Summit with our EMEA channel, in Prague (Czech Republic). For anyone who has not been to Prague, it is an amazingly beautiful city packed with history, culture, and which offers a welcome to visitors that is almost second to none. It was also, due to unseasonably high rain fall, put on full flood alert as the levels of the River Vltava, which runs right through the city, rose to dangerous levels.
It is a testament to the people of Prague and our own partners that despite this we had a large turnout with around 100 channel attendees who joined us for a series of informative updates and meetings, and some positive and frank conversation between myself, our CEO Lloyd Carney, and attendees about the state of the market, and how we can collaborate together better to meet our commitment to driving partner revenues...Read more...
Last night the America's and Federal Brocade Partner of the Year Award Winners were announced at a ceremony in New Orleans, duringRead more...
Last night the America's and Federal Brocade Partner of the Year Award Winners were announced at a ceremony in New Orleans, during the America's and Federal Partner Summit. The awards recognize the highest levels of performance and ongoing commitment, professionalism, and passion shown by Brocade channel partners.
"Brocade has enjoyed a year of great success, but we couldn't have achieved this without the hard work and dedication of our channel partners," explained Laurie Potratz, senior director Americas channel sales at Brocade. "They bring the expertise, insight, and knowledge needed to help customers reap the real rewards from Brocade technology, and have shown amazing levels of commitment, determination, and innovation in taking the Brocade message of easy-to-manage, easy-to-deploy, future-proof, scalable yet resilient networks to a wider audience."
The Brocade Partner of the Year 2012 Award winners are:
Distribution Award Category Winners
Business Performance Award Category Winners:
Technical leadership Award Category Winners:
Regional Award Category Winners
With almost 70 percent of organizations selecting vendors based on the availability of leasing/financing solutions offered1, Brocade has announced the expansion of its unique subscription financing model with the launch of Brocade® Subscription Plus. Enabling Brocade partners to offer financing on a complete customer purchase -- including all services, support and third-party equipment -- Brocade Subscription Plus gives customers the flexibility to choose the right balance of risk and capitalization, while simplifying financial management through one contract and one monthly payment.
Brocade Subscription Plus offers a fully customizable solution combining the no-risk flexibility of Brocade Network Subscription -- offering Brocade networking equipment on a monthly subscription basis where capacity can be increased or decreased as required* -- with the operating efficiency of a fixed term lease on third-party services and solutions. This model offers Brocade channel partners significant opportunities for revenue growth and net-new customer acquisition, with financed deals proving four times larger than cash deals on average, and offering a repeat business rate of more than 80 percent...Read more...
The announcement that Brocade HyperEdge Architecture, a cornerstone in delivering our Effortless Network vision, is now available has already generated a great deal of positive feedback from media and customers alike. By automating and simplifying the campus network, and creating a holistic wired and wireless infrastructure, the Brocade HyperEdge Architecture enables organizations to harness the productivity gains and competitive edge that mobility, cloud-enabled services and new applications can offer.
Understanding why that matters and what the issues are preventing customers from embracing these opportunities already takes us to heart of the challenge: the inherent complexity and lack of resilience common in most campus environments. As IDC comments in our announcement: “With more users dependent on services delivered over the network, an agile and resilient campus network is crucial to business productivity. If the campus network cannot support the organization’s application needs, the ability to compete, transform and even to perform can be impaired"...
When Brocade unveiled our Effortless Network vision for campus networking we understood the huge impact in terms of resource, inability to innovate, increased cost, and downtime, complexity was causing to our cRead more...
When Brocade unveiled our Effortless Network vision for campus networking we understood the huge impact in terms of resource, inability to innovate, increased cost, and downtime, complexity was causing to our customers. And together, with our innovative Brocade campus solutions and our partners’ insight and expertise, we are delivering on that vision, and customers are able to reap the benefits of deploying campus environments that are as dynamic as the people that use them.
As customers look for ways to engage with, manage and deploy many of the ‘big trends’ in IT – BYOD, mobility, video, cloud, unified communications – their legacy campus networks can’t cope. But “band-aid” fixes have made their environments more complex and more challenging; the situation has got worse not better. And so they are looking to their suppliers for a solution, not just another batch of devices that deliver little performance improvement, increase maintenance schedules, and add further complexity and risk.
Today Brocade partners can offer their customers something truly different, and something that really makes a difference. They can offer solutions that improve the customers’ ability to grow, to compete, to innovate; at a pace determined by business requirement not network readiness. Brocade partners can work with their customers to design and deploy campus environments that work, and enable those customers to deploy applications faster, scale up more easily, support more mobility better: cost-effectively, and without adding complexity.
We would like to hear your thoughts, please add your comments below.
Datacenter is evolving and bringing disruption to traditional way of building IT architectures and deployment. With Cloud Computing paradigm being validated and accepted by the market. Next generation Datacenters have to be flexible in desRead more...
Datacenter is evolving and bringing disruption to traditional way of building IT architectures and deployment. With Cloud Computing paradigm being validated and accepted by the market. Next generation Datacenters have to be flexible in design, modular in approach and highly scalable.
Cloud Computing is also changing the way end users are using IT resources. End users are not running Client-Server based IT applications anymore. End users are accessing IT services through several types of mobile and non-mobile devices such as smart-phone, tablet, Kiosk, POS, Laptop, etc. This kind of paradigm shift is directly connecting end-users to Datacenter.
Having an efficient and fast network is key to building next generation Datacenters to architect, develop, and deliver services to end-users. Brocade partnering with EMC and VMware is building solutions to help customers move into this new World of IT and grow their business.
EMC VSPEX with Brocade networking delivers complete reference architectures for channel partner solutions. Together, EMC and Brocade are focused on an open, agile, and flexible approach to cloud infrastructure. One can build VSPEX on networking optimized with Brocade ICX Ethernet and VDX/VCS Ethernet Fabric switches, as well as EMC Connectrix and DS-6510B Fibre Channel switches from Brocade.
Brocade VCS technology is the foundation for Brocade Ethernet Fabric. Fabrics provide reliable, simplicity and virtualization awareness that the Cloud demands. This week, Gartner recognized Brocade as a visionary in Data Center Networking advising that: “Brocade should be considered for the shortlists of all data center network infrastructures and large cloud providers.” For more information about this refer to these blogs by Patric Chang and Jim Carroll here & here.
Brocade and VMware have collaborated to architect, build and test VDI deployments using reference architecture such as EMC VPLEX. This solution based on VMware View 5.1, EMC VPLEX and Brocade VDX/VCS and SAN products can support 1000s of virtual desktops in a scalable way. Brocade VDX can provide unparallel network scalability to support 1000s of desktops without compromising network performance.
The whole solution is a pre-validated with best of breed of networking and storage components by Brocade and EMC, and giving you an advantage of selecting your server vender of choic. The solution is tested at EMC VSPEX Labs using VMware vSphere 5.1 and View 5.1. The external validation of the solution was done by ESG Labs.
Make sure that you check out this report by ESG Labs as well. This report validates the operational benefits of VSPEX desktop computing with Brocade and technical information integrated components of the solution, how they deployed and tested this solution. Just to give you sense of scalability of this solution, here is a scalability aspect of the test that they have done from 100 to 500 desktops and I took this graph from their report. But, the report has lot of other good technical information and read the complete report for more information.
Lastly, don’t forget to join the Brocade Challenge at VMware PEX 2013 to get into drawing to win an iPad. The challenge is to complete following:
Drawings held Tuesday and Wednesday 5PM at Brocade booth 208.
Have a fun at PEX 2013 !!!
Brocade has been recognized by CRN Magazine not once, but twice in the past few weeks. First off, joining Gartner – who in their Data Center Networking Infrastructure Report recognized Brocade as a “visionary”, and commented that Brocade should be on any shortlist of vendors for enterprise data center and cloud deployments – CRN has listed Brocade in its Data Center 100.
The CRN Data Center 100 list “highlights technology vendors that are powering, supporting and protecting today’s data center. From innovative database software, to green data center technologies, to security and cloud data management services, this list covers it all. Selected by the CRN editorial staff after months of in-depth research, the 2013 Data Center 100 list recognizes vendors that have adopted new technologies and procedures over the course of 2012.” CRN went on to note; “the leading developer of storage networking gear, Brocade is also one of the few companies that can give Cisco a run for the money in data center Ethernet networking.”
While we like to let our solutions speak for themselves, it is great to see the recognition that Brocade Ethernet fabric is getting, in addition to the 950 or so customers who are already benefiting from having Brocade on their shortlists, and have already installed our Ethernet fabric technology.
But that’s not all. CRN has also recognized Regan McGrath, our VP Worldwide Channel Sales and Marketing. Regan has been named one of UBM Tech Channel’s CRN 2013 Channel Chiefs. This “prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT Industry.”
Brocade continues to be committed to our pledge to deliver solutions and programs that are designed to drive our channel partners’ revenues and support their businesses, but it is great to get recognition from such respected sources.
That said we never sit on our laurels, so keep visiting “The Channel” for more information and updates on the solutions and programs we have coming up!
As mentioned by Patric Chang in his recent post, Take Charge of the New Data Center, Brocade will have a big presence at this year’s VMware Partner Exchange (PEX). As noted, attending partners will hone their solution selling skills in three key areas:
These solution areas, driven by advanced virtualization, are causing data center architects to rethink the current, traditional three-tier network design and consider a migration to a flatter network design. According to a recent IDC report, traditional hierarchical networking approaches simply can't address the bandwidth, latency, and scalability requirements demanded by the advanced virtualization capabilities inherent in the paradigm of the new data center.
Brocade VCS Fabric technology is explicitly designed to meet these challenges, allowing users to greatly decrease the operational costs of networking by providing a highly reliable, simple, scalable networking infrastructure. The Brocade VDX Data Center switches deliver VCS Fabric technology and are revolutionizing the way data center networks are architected. Brocade VCS Fabrics deliver:
And you can Build Your Own Ethernet Fabric in about 10 minutes. Our own Josh Oelrich shows how during the December 2012 Gartner Data Center Conference:
Josh will be at PEX, too -- stop by Brocade's booth #208 to build one for yourself.
Brocade VCS Fabric technology is ideal for partners who look to deliver scalable EUC solutions, robust and reliable cloud deployments, and SDDC enabling data center networks. Enjoy Partner Exchange 2013!