For channel partners to prosper, they need to be able to take customers on the journey to an agile, robust and high performance networking environment, helping them to prepare for the next-wave of innovation by deploying a future-proof network… today.
It’s that time of year when we have one eye on the Holidays, and thoughts turn to closing the calendar year on a high before the festive fun begins. Brocade’s channel organization is definitely in high spirits as hot on the heels of its third straight GTDC ‘Rising Star’ award a few weeks ago, the team has just scored a clean sweep at a number of channel award ceremonies in EMEA. These successes provide validation to Brocade’s vision of a fabric-based network, one that can deliver the robust, agile and cost-effective platform that enables customers and partners alike to deploy tomorrow’s network today.
So, what accolades did we get?
Firstly, at Gitex 2013 in Dubai last month, Brocade was named ‘Hardware Vendor of the Year’ at the CNME ICT Achievement awards, fighting off competition from across the industry for one of the Middle East’s most prestigious awards.
Secondly, CRN.de recently voted Brocade’s Kay Uwe Wirtz as its ‘Channel Champion - Networking’ for Germany. Kay received the award ahead of peers at the likes of Cisco and Juniper thanks to his unwavering focus on making partners successful, and helping them become strategic advisors to customers around the topic of data center fabrics.
Finally, at a glittering ceremony in central London, Brocade was voted ‘Channel Networking Vendor of the Year’ at the CRN Channel Awards 2013. The award was collected by John Mitchell, newly appointed Head of EMEA Channels at Brocade, and was awarded largely based on three key factors:
These three awards were a great way for Thomas Langkjaer, Brocade’s outgoing Head of EMEA Channels, to pass the baton on to John. While Thomas settles into his new role of leading the sales organization in Switzerland, Austria and Central and Eastern Europe, John takes over a successful channel organization but has plans to drive it even further:
“Brocade’s channel strategy is very clear – we are committed to enabling our partners to win in the networking arena, and we view our relationship with the channel as symbiotic. For Brocade to succeed and grow we need our channel to do the same. The past few weeks have seen external organizations recognize our successes, but I think that we can step things up a few gears as we move into 2014.
“As customers look to take the journey to a more agile, robust and software-based data center environment, they need partners and vendors that are able to guide them through what is a particularly confusing voyage. With VCS Fabric Technology and our Gen5 Fibre Channel portfolio, Brocade and its partners are uniquely positioned to win the incumbency contest with innovation and heightened execution, and help customers navigate along their journey. Together, who knows what we can achieve?”
Watch this space to see what Brocade’s channel organization achieves throughout 2014….
In our industry, external validation is imperative. Vendors spend vast amounts of resources promoting their wares, but to have external bodies recognizing your success speaks volumes, and I am delighted that last night Brocade was a recipient of one of the technology industry’s most prestigious honors – a U.S. “Rising Star” award presented by the Global Technology Distribution Council (GTDC).
This is the third year running that Brocade has won this award, which is a monumental achievement especially in such a highly competitive market place.
Brocade was among only 12 overall U.S. winners chosen from hundreds of manufacturers and publishers who rely on distributors to meet the product and service requirements of technology solution providers nationwide. To win such recognition once is impressive, but three times is a truly terrific achievement and is testament to the hard work and dedication of Brocade’s partner organization.
Please join me in congratulating the team, and click here to learn more.
Beat the competition by giving customers the complete picture when it comes to your campus network proposals, and challenge them to do better!
Like for like Brocade campus solutions can beat the competition on value, complete solution cost and ability to scale, and the new Campus TCO Calculator gives you the numbers and the assets to back that up and close the deal.
The online calculator is easy to use and incorporates 35 competitive comparisons, including Cisco, HP and Aruba. Build a complete offering with Wireless, Access, Aggregation, Core layers and then utilize the PDF generator and simple to use content tools to create customizable emails, signature banners and banner ads, email custom reports to your prospects and targets, and augment your customer presentations.
Brocade campus technology and the Brocade HyperEdge Architecture, combined with market leading port density and built-in stacking, significantly reduces TCO – and now you can prove that to prospects every time.
Want further information? See below for links to the TCO calculator and more tools and assets:
TCO Model Data: www.brocadekit.com
TCO Sales Tools: www.brocadekit.com
TCO Marketing Tools: www.brocademarketinghub.com
TCO Brocade Grid Campaign: www.brocadegrid.com
Questions? Ask at: email@example.com
And look out for more information and advice on how to maximize the Campus TCO Calculator to drive demand and close sales, coming in early September:
Netformx DesignXpert Users Can Now Incorporate Brocade Ethernet Fabric, Application Delivery and Campus Networking Solutions into their Enterprise technology Designs and Proposals
“The ability to design and develop effective technology solutions and proposals, that answer business challenges in ever more complex and mission-critical environments, is critical to resellers and systems integrators. Brocade recognizes the significant benefits for resellers who use Netformx DesignXpert to create proposals for their customers,” said Regan McGrath, VP of Global Channel Sales and Marketing at Brocade. “We are delighted that our channel partners can now build in our highly-differentiated technology and innovative data center and campus solutions with Netformx DesignXpert, to help them secure more business and revenue growth.”...Read more...
A lot has been written about Software-defined networking - almost everyone seems to have an opinion on the subject while standards remain in development and there are few actual installations (yet) to verify what SDN might be able to deliver. However, Brocade recognizes the huge value opportunity SDN promises customers, which is why we are heavily engaged with projects such as Open Daylight to ensure effective standards are developed for this new and exciting area of innovation.
But what about the channel? While focus has been on defining SDN and SDN standards, what will the GTM model look like? We want to hear your opinion.
Take part in the Brocade Channel Survey and take the opportunity to tell us what is really effecting your business today, and where - if at all - you see SDN playing in the channel landscape. Be part of the answer to the key questions for VARs and complete our simple, multiple-response survey by clicking on the link below. Thank you.
Participate in: Channel 2020: The Channel View, 2013 Survey
Be heard and enter a prize draw for the chance to win a £/$/€150 Amazon voucher - take part and complete the Channel 2020 survey today.
Brocade and key distribution partners are giving the channel the chance to give their point of view by taking part in a global research project. Take part and you get the chance to enter in a prize draw for an Amazon voucher.
It’s time the channel voice was heard. Tell us what you think by taking part and completing our short, multiple-choice survey by clicking on the link below.
Many thanks in advance for your participation!Read more...
Thanks to our fantastic partners and great work by the Brocade channel teams, our recent Partner Summit for our American and Federal partners was a huge success. It made me feel incredibly proud of everything we have achieved together. But no-where was that sense of partnership, commitment, and generosity of spirit more evident than we when came together on the day after the Summit to support the fantastic work of Habitat for Humanity NOLA (New Orleans Local Area).
Brocade execs, yes including myself – see the photo evidence below! – and over 70 summit attendees were proud to get dusty, muddy, and downright dirty to build four new homes for families in need. It just went to show what working together can really achieve, something we all perhaps lose track of in the day to day round of meetings, sales numbers, calls, and admin.
We all felt tremendous pride and satisfaction in being part of something like Habitat for Humanity, even if in a small way. I would like to thank my team, the partners who joined us, and the amazing and dedicated people at the Habitat for Humanity organization for being part of something that reminds each and every one of us what “working in partnership” should really mean, and can ultimately achieve.
Watch the video here: http://www.youtube.com/watch?v=hsencRWDuS8&feature
It has been a busy but hugely satisfying few weeks for all of us at Brocade, rounded up by a fantastic Partner Summit with our EMEA channel, in Prague (Czech Republic). For anyone who has not been to Prague, it is an amazingly beautiful city packed with history, culture, and which offers a welcome to visitors that is almost second to none. It was also, due to unseasonably high rain fall, put on full flood alert as the levels of the River Vltava, which runs right through the city, rose to dangerous levels.
It is a testament to the people of Prague and our own partners that despite this we had a large turnout with around 100 channel attendees who joined us for a series of informative updates and meetings, and some positive and frank conversation between myself, our CEO Lloyd Carney, and attendees about the state of the market, and how we can collaborate together better to meet our commitment to driving partner revenues...Read more...
Last night the America's and Federal Brocade Partner of the Year Award Winners were announced at a ceremony in New Orleans, during the America's and Federal Partner Summit. The awards recognize the highest levels of performance and ongoing commitment, professionalism, and passion shown by Brocade channel partners.
"Brocade has enjoyed a year of great success, but we couldn't have achieved this without the hard work and dedication of our channel partners," explained Laurie Potratz, senior director Americas channel sales at Brocade. "They bring the expertise, insight, and knowledge needed to help customers reap the real rewards from Brocade technology, and have shown amazing levels of commitment, determination, and innovation in taking the Brocade message of easy-to-manage, easy-to-deploy, future-proof, scalable yet resilient networks to a wider audience."
The Brocade Partner of the Year 2012 Award winners are:
Distribution Award Category Winners
Business Performance Award Category Winners:
Technical leadership Award Category Winners:
Regional Award Category Winners
With almost 70 percent of organizations selecting vendors based on the availability of leasing/financing solutions offered1, Brocade has announced the expansion of its unique subscription financing model with the launch of Brocade® Subscription Plus. Enabling Brocade partners to offer financing on a complete customer purchase -- including all services, support and third-party equipment -- Brocade Subscription Plus gives customers the flexibility to choose the right balance of risk and capitalization, while simplifying financial management through one contract and one monthly payment.
Brocade Subscription Plus offers a fully customizable solution combining the no-risk flexibility of Brocade Network Subscription -- offering Brocade networking equipment on a monthly subscription basis where capacity can be increased or decreased as required* -- with the operating efficiency of a fixed term lease on third-party services and solutions. This model offers Brocade channel partners significant opportunities for revenue growth and net-new customer acquisition, with financed deals proving four times larger than cash deals on average, and offering a repeat business rate of more than 80 percent...Read more...
The announcement that Brocade HyperEdge Architecture, a cornerstone in delivering our Effortless Network vision, is now available has already generated a great deal of positive feedback from media and customers alike. By automating and simplifying the campus network, and creating a holistic wired and wireless infrastructure, the Brocade HyperEdge Architecture enables organizations to harness the productivity gains and competitive edge that mobility, cloud-enabled services and new applications can offer.
Understanding why that matters and what the issues are preventing customers from embracing these opportunities already takes us to heart of the challenge: the inherent complexity and lack of resilience common in most campus environments. As IDC comments in our announcement: “With more users dependent on services delivered over the network, an agile and resilient campus network is crucial to business productivity. If the campus network cannot support the organization’s application needs, the ability to compete, transform and even to perform can be impaired"...
When Brocade unveiled our Effortless Network vision for campus networking we understood the huge impact in terms of resource, inability to innovate, increased cost, and downtime, complexity was causing to our customers. And together, with our innovative Brocade campus solutions and our partners’ insight and expertise, we are delivering on that vision, and customers are able to reap the benefits of deploying campus environments that are as dynamic as the people that use them.
As customers look for ways to engage with, manage and deploy many of the ‘big trends’ in IT – BYOD, mobility, video, cloud, unified communications – their legacy campus networks can’t cope. But “band-aid” fixes have made their environments more complex and more challenging; the situation has got worse not better. And so they are looking to their suppliers for a solution, not just another batch of devices that deliver little performance improvement, increase maintenance schedules, and add further complexity and risk.
Today Brocade partners can offer their customers something truly different, and something that really makes a difference. They can offer solutions that improve the customers’ ability to grow, to compete, to innovate; at a pace determined by business requirement not network readiness. Brocade partners can work with their customers to design and deploy campus environments that work, and enable those customers to deploy applications faster, scale up more easily, support more mobility better: cost-effectively, and without adding complexity.
We would like to hear your thoughts, please add your comments below.
Datacenter is evolving and bringing disruption to traditional way of building IT architectures and deployment. With Cloud Computing paradigm being validated and accepted by the market. Next generation Datacenters have to be flexible in design, modular in approach and highly scalable.
Cloud Computing is also changing the way end users are using IT resources. End users are not running Client-Server based IT applications anymore. End users are accessing IT services through several types of mobile and non-mobile devices such as smart-phone, tablet, Kiosk, POS, Laptop, etc. This kind of paradigm shift is directly connecting end-users to Datacenter.
Having an efficient and fast network is key to building next generation Datacenters to architect, develop, and deliver services to end-users. Brocade partnering with EMC and VMware is building solutions to help customers move into this new World of IT and grow their business.
EMC VSPEX with Brocade networking delivers complete reference architectures for channel partner solutions. Together, EMC and Brocade are focused on an open, agile, and flexible approach to cloud infrastructure. One can build VSPEX on networking optimized with Brocade ICX Ethernet and VDX/VCS Ethernet Fabric switches, as well as EMC Connectrix and DS-6510B Fibre Channel switches from Brocade.
Brocade VCS technology is the foundation for Brocade Ethernet Fabric. Fabrics provide reliable, simplicity and virtualization awareness that the Cloud demands. This week, Gartner recognized Brocade as a visionary in Data Center Networking advising that: “Brocade should be considered for the shortlists of all data center network infrastructures and large cloud providers.” For more information about this refer to these blogs by Patric Chang and Jim Carroll here & here.
Brocade and VMware have collaborated to architect, build and test VDI deployments using reference architecture such as EMC VPLEX. This solution based on VMware View 5.1, EMC VPLEX and Brocade VDX/VCS and SAN products can support 1000s of virtual desktops in a scalable way. Brocade VDX can provide unparallel network scalability to support 1000s of desktops without compromising network performance.
The whole solution is a pre-validated with best of breed of networking and storage components by Brocade and EMC, and giving you an advantage of selecting your server vender of choic. The solution is tested at EMC VSPEX Labs using VMware vSphere 5.1 and View 5.1. The external validation of the solution was done by ESG Labs.
Make sure that you check out this report by ESG Labs as well. This report validates the operational benefits of VSPEX desktop computing with Brocade and technical information integrated components of the solution, how they deployed and tested this solution. Just to give you sense of scalability of this solution, here is a scalability aspect of the test that they have done from 100 to 500 desktops and I took this graph from their report. But, the report has lot of other good technical information and read the complete report for more information.
Lastly, don’t forget to join the Brocade Challenge at VMware PEX 2013 to get into drawing to win an iPad. The challenge is to complete following:
Drawings held Tuesday and Wednesday 5PM at Brocade booth 208.
Have a fun at PEX 2013 !!!
Brocade has been recognized by CRN Magazine not once, but twice in the past few weeks. First off, joining Gartner – who in their Data Center Networking Infrastructure Report recognized Brocade as a “visionary”, and commented that Brocade should be on any shortlist of vendors for enterprise data center and cloud deployments – CRN has listed Brocade in its Data Center 100.
The CRN Data Center 100 list “highlights technology vendors that are powering, supporting and protecting today’s data center. From innovative database software, to green data center technologies, to security and cloud data management services, this list covers it all. Selected by the CRN editorial staff after months of in-depth research, the 2013 Data Center 100 list recognizes vendors that have adopted new technologies and procedures over the course of 2012.” CRN went on to note; “the leading developer of storage networking gear, Brocade is also one of the few companies that can give Cisco a run for the money in data center Ethernet networking.”
While we like to let our solutions speak for themselves, it is great to see the recognition that Brocade Ethernet fabric is getting, in addition to the 950 or so customers who are already benefiting from having Brocade on their shortlists, and have already installed our Ethernet fabric technology.
But that’s not all. CRN has also recognized Regan McGrath, our VP Worldwide Channel Sales and Marketing. Regan has been named one of UBM Tech Channel’s CRN 2013 Channel Chiefs. This “prestigious list of the most influential and powerful leaders in the IT channel recognizes those executives directly responsible for driving channel sales and growth within their organization, while evangelizing and defending the importance of the channel throughout the entire IT Industry.”
Brocade continues to be committed to our pledge to deliver solutions and programs that are designed to drive our channel partners’ revenues and support their businesses, but it is great to get recognition from such respected sources.
That said we never sit on our laurels, so keep visiting “The Channel” for more information and updates on the solutions and programs we have coming up!
As mentioned by Patric Chang in his recent post, Take Charge of the New Data Center, Brocade will have a big presence at this year’s VMware Partner Exchange (PEX). As noted, attending partners will hone their solution selling skills in three key areas:
These solution areas, driven by advanced virtualization, are causing data center architects to rethink the current, traditional three-tier network design and consider a migration to a flatter network design. According to a recent IDC report, traditional hierarchical networking approaches simply can't address the bandwidth, latency, and scalability requirements demanded by the advanced virtualization capabilities inherent in the paradigm of the new data center.
Brocade VCS Fabric technology is explicitly designed to meet these challenges, allowing users to greatly decrease the operational costs of networking by providing a highly reliable, simple, scalable networking infrastructure. The Brocade VDX Data Center switches deliver VCS Fabric technology and are revolutionizing the way data center networks are architected. Brocade VCS Fabrics deliver:
And you can Build Your Own Ethernet Fabric in about 10 minutes. Our own Josh Oelrich shows how during the December 2012 Gartner Data Center Conference:
Josh will be at PEX, too -- stop by Brocade's booth #208 to build one for yourself.
Brocade VCS Fabric technology is ideal for partners who look to deliver scalable EUC solutions, robust and reliable cloud deployments, and SDDC enabling data center networks. Enjoy Partner Exchange 2013!
Brocade will be participating as a global platinum sponsor at this year’s VMware Partner Exchange (PEX). Several thousand participants, mainly channel partners, will be there to hear VMware’s direction and exchange best practices on how to help customer move to the new data center and hybrid clouds.
The theme of the event is “Take Charge”. Three areas that partners will be rallied to take charge on are:
1. progressing from product to solution selling to increase differentiation;
2. developing further partner collaboration; and,
3. promoting the Software-defined Data Center (SDDC), End User Computing (ECU) and Hybrid Cloud solutions.
Brocade is a superior ally to help partners “Take Charge” and excel in these goals. How?
This week, Gartner recognized Brocade as a visionary in Data Center Networking advising that: “Brocade should be considered for the shortlists of all data center network infrastructures and large cloud providers.” The Brocade Ethernet fabric family has already captured an impressive series of awards include the Best of Show Grand Prix Award in the People's Choice category at interop Tokyo.
Therefore, Brocade’s Ethernet fabric is a superior tool for resellers to build differentiated and value-added solutions. A proof of this is that Brocade has been already been working with VMware in past years to deliver reference private cloud, end user computing and business continuity solutions. In all these solutions, the Ethernet fabric is a key and central technology.
At PEX, as channel partners, you will have the opportunity to build your very own Ethernet fabric . Take charge of the challenge to build your own in 10 minutes or less. Discover the power and simplicity of using Brocade’s Ethernet fabric for your own solutions.
On partner collaborations, Brocade’s Ethernet fabric , Application Delivery and other products of our end-to-end networking are already used in numerous solutions with server and storage partners. We shall feature the EMC VSPEX offering at our Booth and in our breakout session on Effectively Selling End User Computing Today (Session SPO2309).
Partners can come to talk to us about the solutions we have leading companies such as EMC, HDS, Fujitsu, Neap, IBM and others.
SDDC, EUC and Hybrid Clouds
In addition to EUC solutions, there will also be much discussion about the SDDC and Hybrid clouds at this PEX. For Hybrid Clouds, Rackspace is one of the market leaders in promoting Hybrid Clouds with a case study based on the business continuity solution validated by EMC, Brocade and VMware.
Brocade and VMware are continuing to help customers succeed in their journey to the SDDC and hybrid clouds. We showed a VXLAN Gateway POC at the last VMworld and are collaborating further in software-defined networking for SDDC and hybrid cloud deployments.
Yes, take charge of your VMware Partner Exchange experience. If you are seeking to drive sales of EUC and cloud solutions or helping customer plan for the SDDC, you can do this by putting Brocade on the shortlist of companies to talk to at Booth #208 at the Partner Exchange in Las Vegas.
Get the inside track on Brocade networking solutions and how unique features will give you the edge in competitive pitches, or make your proposal stand out for the right reasons.
Brocade is hosting a number of webinars for EMEA based partners over the next few months.
Attendance is free, so register today and gain a better insight into Brocade innovation.
Feb 28, 2013 4:00 PM CET EMEA Webinar: Brocade VCS (Virtual Cluster Switching) – What makes the difference?
To register click here: https://attendee.gotowebinar.com/register/69737298
To register click here: https://attendee.gotowebinar.com/register/17687658
To register click here: https://attendee.gotowebinar.com/register/11574496
New Year, new blog! Brocade is happy is announce that we have launched a new blog, dedicated to Campus Networking.
The campus is under huge pressure in the face of all of those key trends we are so familiar with; cloud, virtualization, mobility, BYOD... And as with the data center Brocade believes that continuing to design and build networks in the old way simply won't be sustainable in the mobile, cloud dominated, new era organizations now find themselves in. The introduction of our ICX campus switches in late 2011 and our HyperEdge innovation in early 2012 are testament to our conviction that we need to approach campus network topology in a different way: and that innovation is key.
Please visit the new blog where we will cover a range of topics from issues in the market to discussing some of the trends impacting the campus environment and more technical views on how to solve them. We welcome comment and queries and I hope you find the new site of interest.Read more...
We are delighted to share the results report from the recent survey conducted by Brocade into the channel, which many of you kindly participated in.
The Brocade Channel 2020: Global Survey report provides a view of channel organizations current challenges, areas of investment, and also where the channel sees business growth and opportunity in 2020. With responses from over 500 organizations from across the world, the report provides interesting insights for channel organizations and advises that they need to ask more of vendors to support their objectives and profitability in the longer term if they are to achieve their services revenue goals.
The report is free to download, we hope you find it both useful and informative.Read more...
New Programs Introduced to Align with Partners’ Changing Business Models
As Brocade partners evolve their business models in response to customer demand for virtualization, cloud, data center consolidation and professional services, the Brocade® Alliance Partner Network (APN) has adapted to provide an easy-to-navigate program to accelerate time to revenue. By delivering focused resources and aggressively competitive incentives, Brocade helps partners deliver on their business strategies, enhance their brand and build their technical expertise.
The new resources include an online partner portal to centralize management of all resources and assets, an online configuration tool, online pre-sales training and new marketing and sales asset development resources. Brocade has streamlined the point-of-sale processes, and will be increasing rebate caps and incentives on IP networking sales focused on driving new customer growth...Read more...
We're delighted to have this guest post from Pete Koliopoulos, vice president of marketing, North America enterprise computing solutions, and Jeff Lampe, director of marketing, North American storage, security, virtualization and networking group, Arrow Electronics on developing converged solutions offerings...
VSPEX, Vblock, Flexpod, Pure, Matrix, Alpine…wow, what a difference a few months can make! There is no doubt that the “buzz” in the IT space around data-center convergence is at an all-time high, but does that mean that you, the solution provider, should dedicate the time, resources and capital to build out a full-fledged practice within your organization? Well, we’d like to share some insights from Arrow Electronics’ perspective, based on the trending we have seen in the marketplace, to help you determine the best response to that question for your organization.
First, let’s start with how exactly you define “converged solutions” or “converged infrastructure.” IDC, in its August 2012 special report on the subject, defines it this way: “Converged infrastructure systems comprise devices with systems and network-level resource control and automation software, and some combination of server, storage, and network hardware, sold as special SKUs and designed for general-purpose, distributed workloads.”
Okay, so what does all of that mean in plain English? That same IDC study concluded based on the solution providers they surveyed that converged solutions do solve a real need in today’s IT environment. But bridging the gap at the end-user level from “my company is aware/intrigued by converged solutions” to “my company is going to invest funding, resources and capital into data-center convergence” is the tricky part.
At Arrow, we have found in guiding solution providers through each step in the process that those who are successful selling, configuring and deploying converged solutions have a few things in common. At the very start, they are able to overcome some critical objections, such as:
Another common denominator is a solution provider’s ability to articulate and sell the value proposition BOTH into the highest level of an end-user organization (CEO/board of directors) as well as to the head of IT or data-center manager.
At the end of the day, we feel convergence is about leveraging best-in-breed technologies (such as VMware at the hypervisor level; Brocade for the networking layer; x86 servers for the computing layer, and so on) that are optimized for maximum performance, reliability and manageability. In our next few blogs in this series, we will take you through our best practices. Plus, we’ll discuss EXACTLY how we are helping solution providers address the aforementioned issues and integrate a compelling end-user value proposition into a proven selling motion.
So, back to where we started: should you, the solution provider, get into the game or remain on the sideline? At Arrow we would say, “why not both?” That’s because Arrow’s approach is to augment a solution provider’s own sales and technical bench with our own convergence experts that act as an extension of your organization, helping you architect, scope, configure and deliver robust converged offerings without adding incremental headcount.
In closing, we welcome your questions or comments around converged solutions. Please feel free to contact Jeff Lampe firstname.lastname@example.org.
Be sure to keep an eye out for our next edition in this series, as we delve into best practices in more detail. Game on.
Brocade’s Fabrics 101 Webinar-on-demand is a customizable campaign platform that offers the tools you need to educate your customers in the value of Ethernet Fabrics and create sales opportunities.
To achieve business agility and on-demand application and service deployment, enterprises need to migrate to highly virtualized, cloud based architectures. These organizations need a smooth migration plan to protect their IP investments and scalable flexibility to support future business growth.
Learn more here: http://www.brocadegrid.com/default.aspx
As part of our ongoing efforts to open up this blog to wider debate and opinion from partners, we are delighted to introduce this guest post, examining why flatter networks matter, from Bill Hurley, Chief Technology Officer at Westcon Group.
"Last year, the conversation was all about vendors achieving faster and faster networking…That is, faster at the core with more efficient networking at the campus edge. High performance connectivity to the network continues to be driven by the opportunities created by Moore’s law. Between 2000 and 2010, we saw port speeds increase from 1 GB to 40 GB – and it can be assumed we’ll hit 100 GB by 2018.
Certainly, you can look at this increase driven by the CPU – which is directly driven by Moore’s law. (RE: the number of transistors on integrated circuits doubles approximately every two years). Or we can look down the road at what business-driven trends will really drive us to 100GB in the near term. In essence, there are three things at play: Virtualization, Cloud, and BYOD.
No doubt the maturation of server virtualization has impacted the market. Whether it’s vendor-driven or vendors reacting is irrelevant. The fact is vendors are increasingly implementing faster speed and greater functionality to enable more deployments of virtualization. It’s all about cost and IT agility. The flat network enables organizations to achieve their cost objectives without sacrificing uptime.
There are two relevant points regarding the flat network and the cloud: First, for the cloud provider, what’s important is spinning more virtual servers (agility), while remaining cost effective. For the cloud consumer, what’s key is the potential for integration.
While vendors add greater intelligence to the network, this intelligence opens the door for dynamic cloud provisioning of resources – as required by the enterprise data center. But having the proper network in place to ensure provisioning and sustainability puts a strain on the flat network. This means vendors like Brocade will continue to improve dynamic provisioning capabilities.
When discussing network demand with BYOD, there are three important elements. First is the use of Network Access Control. It’s a natural starting point for every IT organization when confronted with the onslaught of mobile devices. Of course, each vendor has its own NAC capabilities, but for every installation, there’s an immediate opportunity to build an intelligent and robust BYOD environment that goes beyond shutting out devices. It also provides base-level intelligence to encourage the productivity reaped by embracing BYOD.
Second is Mobile Device Management. At first look, the demands from MDM are greater at the campus or edge network than the data center. But as organizations deploy new MDM management apps, this puts more demand on sessions and data access as well, thus more demands at the core and SAN.
Last is the acceleration of virtual desktops. As organizations roll-out desktop virtualization, demands on the flat network are significant. The Storage Area Network is now the focus, as it could potentially act as a bottleneck if architected incorrectly. Hundreds or even thousands of virtual desktops hitting the SAN at the same time require detailed Input/Output Operations Per Second (IOPS) analysis. That may require close coordination with vendor partners such as Brocade to ensure configurations won’t choke each morning.
Of course there’s much more to discuss, which we might explore in a future post. Such things as Big Data and its demands on the flat network. But first let’s see the true business value of Big Data as it becomes more commonplace and understood. Then it may be appropriate to align Big Data and network demand.
The bottom line is that while Moore’s Law is certainly relevant…there is still so much more to discuss: Such as Virtualization, Cloud and BYOD. Perhaps these business drivers will become more important than Moore. You will have to be the judge on that as it impacts your organization."
Read more from Bill Hurley, here: http://www.westcongroup.com/sites/westcon-group-gl
Our new Campus TCO Calculator campaign is now available on Brocade Grid!
Help your customers and contacts to calculate the genuine savings from switching to Brocade Campus solutions. This co-branded Brocade TCO Calculator requires only four inputs from customers to determine whether they can seriously reduce their Campus TCO with a switch to Brocade Campus solutions.
See more here: http://www.brocadegrid.com/default.aspx
Calling all Brocade partners; have you checked out “The Grid” yet? The Grid is an online Interactive Marketing Portal thatprovides you with your own interactive digital marketing department.
Brocade Grid is managed by a third party on security certified servers. Not only is your data safe but is "for your eyes only".
Brocade Grid is completely integrated with your interactive micro-site (video, audio, flash, animations). It’s not a boring, static html.
Brocade Grid is easy to use. While the preferred method of communication is email it is not the only one. You can integrate it with direct mail, telephone selling, press ads, etc.
You don't have to receive a lead alert from a casual visit to your site. You can set the "lead criteria" for your campaign so that you only receive lead alerts from prospects that interact with your site in ways that you have pre-determined.
Brocade Grid builds a unique profile of each prospect and customer’s interaction with your engaging interactive Flash micro-site.
There is no software to install. All you need is a web browser (like Internet Explorer or Firefox) and you can be up and running in seconds.
Last week saw Brocade host its Analyst and Technology Day event in San Jose, where we unveiled new solutions and discussed our innovation strategy with the world’s media and analysts, among others. You can watch the presentations and hear the news from our executives here.
Among the new solutions unveiled were the Brocade VDX 8770, which marks the next evolution in our roadmap and strategy for data center and Ethernet Fabric; and the new 24-port 10 Gigabit Ethernet (10 GbE) module for Brocade MLXe Series routers, delivering industry-leading density and performance for software-defined networking (SDN) – arguably the hot issue in networking right now.
To learn more:
Laurie Potratz, Eric Buck and Regan McGrath accept the GTDC "Rising Star" Award on behalf of Brocade
Brocade was delighted to receive a “Rising Star” Award at the GTDC prestigious annual dinner event held in Newport Beach, California on the 12th September. Regan McGrath, Interim Senior Vice President, Worldwide Sales at Brocade accepted the award at the 7th U.S. Rising Star awards ceremony, supported by Laurie Potratz our Senior Director, Channel Sales, and Eric Buck, Director Channel Sales.
For the full story click here: http://www.gtdc.org/newsroom/GTDC_2012_USVS_Rising
Look out for the NEW Brocade Campus Essentials Solutions Sales Kit email, or go to MyBrocade for a wealth of information and assets that will help Brocade Partners build successful campus proposals; including:
Our latest guest post on The VAR Guy looks at why differentiation seems to be such a challenge in such an innovation rich sector, and how channel can differentiate themselves from their competition.
Read the post here: http://www.thevarguy.com/2012/08/30/the-difference