I recently caught up with Rob Buergisser, Senior Director of Global Partner Services,
to get the download on what’s going with regard to services and support enablement for our channel partners. Rob manages the team responsible for services and support delivery strategy, Brocade University, and support delivery partner programs. In June, Rob took on a new role reporting to Bill Lipsin, VP, Global Channel Sales and Marketing where he is focused on creating closer alignment between Brocade’s partners and the SE, Services and Support organization to further enable Brocade’s customer-for-life model.
Q: Rob, your team has recently joined the Global Channels team. What does this mean for our channel partners?
Rob: We made this organization change to strengthen alignment between our educational, professional services and support, and systems engineering initiatives. One of our objectives is to deliver more focused enablement that will help our partners offer better service to their customers and grow their business with Brocade.
Q: What are your priorities in terms of services and support enablement?
Rob: We’re developing specialized enablement plans at the geo level for each tier of our partners. Then we’re going to set up a cadence for delivering those enablement programs and tracking how we’re performing at helping our partners achieve their goals.
Q: How are we addressing global technical training coverage with our Authorized Training Partners?
Rob: My team manages Authorized Training Partners or ATPs on a global basis, because Brocade is committed to ensuring our partners are not only up to speed on Brocade technologies, but have the capabilities needed to deliver the full portfolio of broad-based solutions end users need to achieve their business goals.
Q: Can you give partners a preview of the new kinds of programs and support they can expect in the year ahead?
Rob: We recognize that many of our partners are interested in evolving their current business models, or moving to entirely new, cloud- or managed services-based approaches. My team’s charter is to assist them in their transformation with Brocade, with a slate of expanded technical transformation offerings. In Brocade’s fiscal 2015, which starts in November, channel partners will see more services and support initiatives tailored to their business models, whether providing them with resources for moving to next-generation cloud business models and the 3rd Platform, or for accelerating their businesses around high-growth solutions sets. We’ll be sharing more details in the months ahead.