Global Connections

Displaying articles for: 07-06-2014 - 07-12-2014

Branding Isn’t Just a Popularity Contest

by Doug Wesolek ‎07-11-2014 01:30 PM - edited ‎07-11-2014 01:33 PM (1,405 Views)

Some brands are ubiquitous. But there’s a high price to pay for gaining—and maintaining—popularity. That’s why it’s often more effective to focus on making your brand relevant rather than popular.