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Branding Math: When 8 Is Bigger than 80

by Doug Wesolek ‎06-12-2014 10:32 AM - edited ‎06-12-2014 10:33 AM (3,265 Views)

“80% of leaders say their brands offer a superior customer experience. Only 8% of customers agree.” How did we get here—and how can we fix that?

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