Global Connections

Displaying articles for: 03-02-2014 - 03-08-2014

Doug Wesolek

You Don’t Own Your Brand. Your Customers Do.

by Doug Wesolek on ‎03-06-2014 02:09 PM (1,701 Views)

Although you might effectively manage your brand, your customers actually own it. Your brand is only as good as each customer’s last experience with it.



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