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Wingspan Guest Blogger: Charles Charmatz, General Manager Network Services, Hostway Corporation        


Press Release

HostWay Facts

YouTube Video

 

These days, we hear a lot about cloud computing and how it's a massive shift from the traditional approach to a large-scale Internet-based service delivery environment. I'd like to shed some light on the technical aspects of this new model - hopefully providing some insight into the unique challenges we experience at Hostway.

 

From a basic infrastructure standpoint, not much has changed from the days of discrete hosting. The technological challenges in that arena have always been network reliability, power, cooling and scalability. The cloud model actually makes datacenter power delivery easier, as datacenter space experiences less churn while virtualization drives server consolidation. Server consolidation means less cooling is required and although density is higher, so is overall power efficiency.

 

The network, however, is radically different. In the datacenter, with multiple customers sharing the same hardware in most cases, a failed Ethernet port no longer means a single customer is offline. More than ever, absolute reliability is crucial. To this end, we now heavily rely on quality, rock-solid network devices and fast-acting, intelligent solutions to fault tolerance such as VSRP and Metro Ring Protocol in place of Spanning Tree.

 

Flexibility and scalability are just as important with the "have it your way, when you want it" nature of cloud hosting. Let's say a customer wants a number of instances, combined with a dedicated firewall and access to their portion of a shared iSCSI SAN. Not only must you have the flexibility to create this configuration, but the capacity to deliver it. Port density is very important in this environment.

 

Cloud hosting has also forced us to adjust our scope. No longer is a service restricted to a single datacenter or geography. The network must be able to reach further out to the consumer while providing overlay services, similar to CDN. In our case, this meant deploying our own multiservice transit network, capable of bringing our customers' data right to the edge while also bringing our datacenters closer together.

 

We chose to build our transit network on MPLS, with both IPv4 and IPv6. Traditionally a heavyweight technology, MPLS implementations are now mature, optimized and provide some very powerful advantages for large networks.

 

Our platform of choice is the NetIron XMR, which has density and configurability that allows us to deploy a much simpler POP. Wire-speed routing and switching on ports up to 10 gigabit Ethernet enable us to fend off DDoS attacks and handle unexpected surges in demand with grace. Just a few years ago, the same capability would have required a multitude of vendors and power-hungry devices.

 

It's been quite a journey the past few years and we're still evolving, but I'm excited to see where cloud computing takes us, both as an engineer and an Internet user.

 

Products Deployed:

Brocade NetIron XMR

Brocade FastIron Edge X-series

Brocade FastIron GS series

Brocade BigIron RX

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OK, so it’s a bit of a stretch. But when I met with the ISRO (Indian Space Research Organization) in India last week, I was informed that our products were used to build their high-performance network. The ISRO completed their first moon mission last year and discovered water on the surface of the moon  – so we can’t help but feel a part of this important discovery – one small step for LAN, one giant step for Brocade!  More on this later.


This was one of several eye-opening experiences last week on this trip to Singapore, Kuala Lumpur, Mumbai, and New Delhi. For those of you who have done the grueling 20-hour trip from San Francisco to Singapore, you know how easy it is to “nod off” around mid-afternoon on day one of your busy meeting schedule.  I’ve heard of a hundred different ways to deal with jet lag – and none of them works for me! However, once you get into the swing of things, you remember how truly inspiring Asia is from a business perspective and how entrepreneurial, creative, and hard-working the people are.


Stage 1
One of the highlights of my stay in Singapore was a visit to MDA (the Media Development Authority) – a government agency set up to help establish Singapore as THE hub in Asia for the media and entertainment industry.  Singapore is already considered a major financial center in Asia, in the same league as London and New York.  There’s also a burgeoning biotech sector.  However, a lot of energy is now going into attracting major film and broadcasting companies to set up their post-production and computer graphics operations there.  Singapore hopes to rival Hollywood in this respect and is looking to Brocade to help them build out their network infrastructure to handle the expected uptick in traffic and bandwidth requirements.


I got to witness firsthand the very latest in super HD 3D (the third generation of 3D since the 1930s) and got insight into what awaits us (or more accurately our grandkids) in terms of 4D, a 360-degree viewing experience.  Trust me… it’s going to blow your mind.  Check out the latest James Cameron movie - “Avatar”  - due to be released in December.  Apparently, if you watch it at the cinema in 3D with those funky specs, the synapses in your brain will be sparking in ways never before experienced!


Stage 2
After Singapore I moved on to Kuala Lumpur – capital of Malaysia.  Malaysia is definitely a country on the move.  It is relentlessly focused on becoming the destination location for large multi-nationals to set up their Asian data centers and other IT operations.  I visited one of our key Brocade partners - Setia Haruman.  Setia is the master developer of an enormous IT park called Cyberjaya just outside Kuala Lumpur.


Cyberjaya covers more than 30,000 acres.  Besides boasting state-of-the-art data centers and call centers, the park includes hotels, schools, a golf course, shops and restaurants, a fire and police station, and housing for several thousand people.  In addition to building the data centers for companies like Shell, DHL, HSBC, IBM, HP, NTT, and many other household-name companies, Cyberjaya also provides the basic network infrastructure and fiber optics to light up these data centers.  And yes, you guessed it, a vast majority of the companies in Cyberjaya use Brocade SAN gear for their core business applications.


Stage 3
From Kuala Lumpur it was on to Mumbai, which also brings us back to the water on the moon story. ISRO, based in Bangalore, along with NASA, is recognized as one of the premier space research organizations in the world.  ISRO’s first moon mission took place last year.  They called it Chandrayan (which in the ancient Sanskrit language literally means “shuttle or vehicle to the moon”).   During the Chandrayan mission they actually discovered water on the surface of the moon.  What was so cool about this was that ISRO used Brocade BigIron RX switches and FastIron stackables as the network infrastructure to move the images captured on the moon to the high-performance servers (on Earth) where they could analyze these images and do all sorts of other smart things.  This was the most mission-critical (excuse the pun) application in the whole IT operation. ISRO has been a happy customer for over five years and based on the success of the Chandrayan mission, we hope they will be for many years to come.


Another major win for our India team was Brocade’s contribution to helping Cadence India (a world-renowned software design company) win a prestigious award for having the most Green data center in India, a competition organized by CNBC.  Leading the green initiative for Cadence India was Ashwin Rao, Director of IT and a strong believer in the Brocade BigIron RX with its unparalleled "Lean, Mean, and Green" power efficiency features that contributed significantly to this Best Green IT Project award. Kudos once again to Brocade engineering!


Final Stage
Back home, as my team and I close out another fiscal year, I can’t help but think about the future technologies that will shape how we experience everything from the moon to movies – and how these technologies will run on some of the world’s largest and most advanced networks powered by Brocade. Now, if I could just find a technology that automatically scans and converts all of my multi-currency receipts into a U.S. dollar-based expense report!

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