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Welcome to Wingspan, a Brocade executive blog, where we invite you to participate in an ongoing discussion with Brocade's top executives on matters of importance to Brocade, its customers, its partners and the networking and technology industries overall. We eagerly anticipate and encourage your participation in this forum, and look forward to working with you to develop and deploy Extraordinary Networks!

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I was recently talking to a large retailer about how much IT infrastructure is wasted because they have to build to handle peak loads around the holidays. The percentages are staggering. Some retailers estimate that more than 50 percent of their infrastructure is built for these peak loads. Just imagine the cost savings if they could dynamically add resources during those peak periods.


While cloud bursting is often talked about in this context, I wonder if we will burst the cloud as every retailer vies for additional resources in the cloud at the same time. So, the question is “What can be done before enacting a full hybrid cloud model?”


A beginning step could be to redeploy resources in the data center to the production applications and away from the development during those peak loads. To support this type of resource redeployment, we will have to enable a broader range of virtual machine mobility than exists today. And, to do that, we will need to build larger, flatter Layer 2 networks than what currently technologies such as Spanning Tree Protocol (STP) will realistically allow.


Historically, data center networks have been deployed in an hierarchical, multitier fashion:
•    Layer 2 terminated at the edge or in the access layer, for good reasons (apropos of my previous blog)
•    Layer 3 at the distribution/aggregation layer
•    Core routing protocols in the next layers of network infrastructure


This hierarchical, multitier approach has been the most prevalent and widely accepted way of designing, deploying, and managing data center networks.


While this approach provides the benefits of not having to deal with STP (for the most part), it imposes different challenges for the engineering and administration teams. First, this can be an expensive architecture as you continue to grow your data center network. One of the main reasons for this is that routing ports are more expensive than Layer 2 switching ports. It costs vendors more to build them and therefore more for customers to purchase them.


More compelling than the additional capital cost, however, is the ongoing operational expenditure of introducing Layer 3 in the edge/access layer as it complicates network design, deployment, administration, and monitoring. Complexity equals ongoing administrative costs. For instance, each port in this hierarchical network can be running a number of finicky protocols, each with its own idiosyncrasies and associated best practices that have two negative impacts on modern data centers:

  1. First, this increases the number of management touch points, resulting in more administration required.
  2. Second, it makes adding on-demand capacity a non-trivial, very carefully planned and choreographed exercise. This limits the viability of building a truly dynamic data center, which is a cornerstone of private clouds and virtualized data centers.


The virtualized data center is one that requires an agile service delivery model, the ability to add network capacity and services on demand, and new levels of operational simplicity in network deployment, administration, and monitoring. It is no coincidence then that the notion of scaling out flatter Layer 2 networks resonates with network architects.


If IT organizations can create these flat Layer 2 networks with loop-free topologies, lightning-fast reconvergence times, and extremely efficient use of bandwidth, the virtualized workloads will have a much larger range of mobility in the data center (remember, server virtualization clusters terminate at Layer 2 boundaries). Additionally, since converged storage traffic such as FCoE is not routable over IP, a larger Layer 2 domain provides a larger domain for storage access—where hundreds if not thousands of physical machines can access shared storage in a reliable and efficient manner.


Brocade is striving to bring precisely these values to the virtualized data center. In my next blog, we will investigate the requirements posed by converged storage traffic and the value that these flat Layer 2 networks provide for shared storage access to servers in this new virtualized cloud data center.

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Having studied in the U.K., I was taught to say “Capital” and “Small” letters to refer to what my U.S. colleagues often call “Upper Case” and “Lower Case” letters. Apparently this nomenclature is left over from the era of manual typesetters who kept majuscule (bet you’d never heard that) letters in the upper type case, whilst keeping the more often used minuscule letters in the lower type case.


But for this write-up, I will shamelessly and purposefully use the term “Capital” as a double entendre. Capital is so integral to the DNA of CIOs, the lead point of interaction with a large percentage of our customer base, that they write their own titles out in all caps. But Capital plays another important role. When CIOs like you can demonstrate a 30-50 percent savings in overall IT and capital spending….impactful 1:1 meetings with other Capitally-acronymed people, e.g., CEOs, become not only possible but likely.


Brocade helps CIOs instigate these meeting invitations. We know that you’ve been warning your CEO for a while now on why you need to upgrade your infrastructure. You see the tidal wave of inundating and ever-growing data and network traffic looming. You realize that your bandwidth capabilities are at sea-level and you’ve been sounding the alarm but no one’s coming. There’s nothing like a Capital savings discussion to get all the oars “converging” in the right direction.


Let us help you with the Capital in CIO. Brocade knows you’re drowning and can get you to shore safely – not with a slow-moving mammoth of a boat like the Queen Mary (no offense to my home country’s beloved former queen), but with a navy seal speedboat ready to help you ride the infrastructure upgrade wave.


Once there, what you do is up to you. Now if the CEO meeting turns into a round of golf….better call the competition….they spend a lot more time than we do perfecting their game.

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I wanted to share with you a great example of how we are using new social media tools to help connect joint partner customer communities around hot IT topics. This was the first time Brocade and NetApp had tried such an endeavor and we were both pleased to help close the knowledge gap around an increasingly important topic: data encryption.

 

Currently 45 states within the US have enacted consumer privacy laws to protect customers’ Personal Identifiable Information (PII). Some states like Nevada & Massachusetts have gone further to mandate the use of encryption for anyone who “collects data”. In today’s global web-based economy, it is not just financial services and healthcare organizations that collect & save customer PII, so the new mandates are far reaching. The EU also has very strict rules around personal privacy which can be addressed using encryption technologies.

 

Brocade and NetApp deliver solutions that can be seamlessly deployed into a customer’s data center to encrypt data stored in disk and tape storage systems. NetApp’s LKM key management products coupled with the Brocade encryption products create high performing solutions and I am glad we were able to help demystify some of the finer points for our joint customers.

 

The event was a great success with 4421 page views across both NetApp & Brocade communities. I am looking forward to more of these types of events where we work together with our ecosystem of partners to help simplify networking-based solutions for customers everywhere.

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The phenomenal growth of the healthcare industry over the last few years in Asia has received plenty of attention in local and global markets. To meet the surging demand for high-quality healthcare, coupled with an increasing need to conform to global standards in delivery and management, healthcare service providers across most developed and developing economies of the region are quickly upgrading their IT infrastructures.

I recently saw a couple of healthcare studies from Springboard Research, where it estimated that the total Healthcare IT market in Asia (excluding Japan) is expected to hit US$4.8 billion this year. If the healthcare industry has been saving for the rainy day, then guess what … it’s raining hard!

Back in the mid 1990’s, before someone coined the term “medical tourism,” that concept was known as the international patient business. Travelling internationally to seek healthcare in Asia is very much a norm among the wealthy in the developing nations! What has changed is that demand has now cascaded to include the very large middle class in those countries! Today, we are beginning to see innovative offerings such as medical treatment and procedures on board cruise ships, using on-board facilities that enable patients to recuperate while cruising and relaxing at sea!

Demand drives competition and competition drives differentiation and therefore innovation. Developed nations in Asia and the healthcare providers within them have greatly increased their spending on technologies for medical and diagnostic equipment, care management and patient records, and are now investing in value-added applications to support this IT infrastructure, regulatory requirements and client privacy. Such was the case for Asian Hospital and Medical Center in the Philippines that recently adopted an AMALGA Hospital Information System from Microsoft to support the conversion from paper-driven manual processes to a fully automated environment—to ensure accuracy of data capture, lessen manual transcription in the transfer of patient data and minimize errors in medical results.

Even after patients return home from treatment in many facilities, physicians can continue to communicate with them electronically. For instance, hospitals in Singapore can upload medical-grade images and procedure records as required for continued care and treatment in their home country. By seamlessly linking electronic health record systems (EHRs) to share information across a broad network of providers, this approach provides international collaboration known as “patients beyond borders.” This type of collaboration depends on reliable, high-performance IP networking solutions that Brocade is very well positioned to deliver today!

Brocade – Enabling Healthcare Connectivity and Data Center Efficiency
Any hospital network infrastructure is only as robust as its weakest link. A reliable, distributed, scalable and secured wired and wireless network infrastructure is required for connecting a hospital campus to a wide variety of devices, including laptops, workstations, nurses call stations, equipment tracking for patient diagnostics and administrative/record-keeping functions.

Brocade, in partnership with Motorola, ShoreTel, IBM Security and McAfee, is ready to help healthcare providers meet these requirements while aggressively reducing their Operating expenses. Brocade has a proven history of providing high-quality network infrastructure in thousands of mission-critical data centers around the world. As a result, it can leverage that experience to help healthcare providers scale up to the stringent performance and security expectations of modern medical facilities!

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Customer Guest Blog - St. Mary's Academy - Director of Information Technology - Curtis Johnson


In 146 years, St. Mary’s Academy has seen many things.  As one of oldest K12 institutions in Colorado, it was the first to grant a diploma, and this was before Colorado was even a state. Almost a century and a half later, St. Mary’s Academy is still one of the most prestigious institutions in the state.

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St. Mary's Students of today are the technology pioneers of the future

 

As recently as three years ago, however, one would have thought the network and the underlying IT infrastructure was original to the academy.


The network was a statically assigned, class C public address space.  No DHCP, no network management, and the fastest network link was 100 Mbps if we were lucky.  We realized that it was time for us to upgrade everything, but what did that mean? We had to have powerful, reliable network gear, fast pipes and, critically, a true partner with the expertise to guide us. This was no job for an order-taker. We needed someone to spend time with us and help us determine exactly what we would need and why. Enter Brocade.


A fast and reliable network is the foundation of any IT environment. And that’s exactly what Brocade provided for us. Powered by a Brocade FastIron SuperX switch at the core and fiber-connected Brocade FastIron POE GS switches at the edge, our network now has the speed and reliability to support our existing and planned projects in the classroom.


Because of the networking equipment from Brocade, we can now host over 10 terabytes of video on the network with no lag across the campus. Since the switch to Brocade, we have also implemented Voice over IP (VoIP) as well as a high-end, enterprise-class wireless solution that allows mobile access around the campus.


With an interactive whiteboard in nearly every classroom, 2010 is going to be a banner year for instructional technology.  Because of the generous network headroom, students can interact with streaming video from Discovery Networks in amazing ways. Because the video is hosted locally on a fast network, there is no need to worry about saturated Internet connections and bottlenecks. Quizzes on video segments are instant and interactive, enabling custom-tailored classroom instruction.


The result is faculty who are more energized than ever to teach, and students who have the latest learning tools at their fingertips.


Brocade has been the perfect solution for St. Mary’s Academy.  We now have gigabit-to-the-desktop speeds across our five-building, 24-acre fiber-connected campus with plans to upgrade to 10 Gigabit Ethernet on the backbone this summer.


In just three years, we’ve built not only a new network, but a whole new approach to education and a new and trusted partner in Brocade.

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It’s nine o’clock on a Saturday night and the regular crowd is standing in line at the coffee shop ordering lattes, Frappuccinos and mochas. I’m here, but I’m not supposed to be here. Normally, I’d be on the other side of the country, but my flight was canceled due to inclement weather. Between the heavy rain in the West and the heavy snow in the East, my scheduled flight, well, couldn’t fly.


All this precipitation started me thinking about how we look to the formation of clouds for answers to questions about the weather—and how companies looking to deliver services from the Clouds also ask about Whether.


I started fielding “Whether” questions in the late 1990s. I guess you can say I became something of a Whetherman. Several months before the century gave way to the Y2K issue, I left behind years of technology management on Wall Street and joined a start-up company based in Waltham, Massachusetts. The premise behind StorageNetworks was simple: deliver storage as a service over a “wire.” Our customers would subscribe to capacity that would be delivered (provisioned) within the constraints of an SLA. The model worked and many companies (large and small) leveraged the service to meet the growing data demands of the dot-com era.


StorageNetworks essentially provided a cloud service. We didn’t call it cloud at the time, but that’s what it was. We owned the assets and provisioned parcels of storage to customers who in many cases shared common infrastructure. We provided storage services from public and private data centers. We met with companies ranging in size from dot-com start-ups to established enterprises. There was little doubt we could deliver cloud storage. Actually, the responses mostly ranged from excitement to curiosity. But, in the same way a low cloud ceiling keeps planes on the tarmac, Whether kept many customers from taking off into early cloud storage.


The customers always wondered Whether they should do it. Whether services would be responsive to their business needs. Whether the right levels of data security would be applied. Whether the infrastructure would be available 24×7×365. Whether subscribing to resources would keep them competitive. Whether the subscription model would truly reduce costs compared to an ownership model. Whether they were headed toward vendor lock-in. Whether they could trust it.


In the late 1990s the Internet was less than a decade old, cell phones called home instead of calling up home pages, a sales force was something you had (not something you used) and Twitter wasn’t tweeting. A lot has changed since then. The pervasiveness of cloud services today for consumers and professionals has reduced the resistance to placing digital assets beyond arm’s length. But the ubiquity of the cloud for end users has only raised more questions about Whether for those providing cloud services.


The bottom line is that end users expect applications to be available, period. No excuses. So providers have a wide range of Whether-related issues to contend with, such as:
• Whether they can handle an unanticipated deluge of requests
• Whether they can mitigate morphing security threats
• Whether they should expand infrastructure to support customer growth

• Whether the infrastructure is reliable enough to meet availability SLAs


For service providers this means building physical cloud infrastructures with the most reliable, efficient and high-performance technology.


When I was responsible for early public and private storage clouds, we leveraged Brocade technology to meet many of these Whether challenges. Today, the next generation of Brocade data center technologies is simplifying the boundaries between SAN, LAN and application delivery. These products are designed to meet the growing demands on physical infrastructure, virtualized infrastructure and applications. Our goal at Brocade is to help our customers think less about the Whether by providing them with the networking reliability and scalability to meet their business demands.


Well, it’s cloudy weather today in the Bay Area but, as I sit here in Starbucks with Wi-Fi and 3G, I have no doubt Whether it’s cloudy everywhere. Ah, you gotta love a hot latte and the Netflix instant play queue to make being stranded feel almost like home.


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Blog post by Wingspan guest:

Jason Nolet, VP/GM for Application Delivery Products

 

Much to my dismay, it looks like cell phone purchases for my teenage daughter are now an annual event.

 

“Honey, I think the iPhone is a great choice for Courtney,” I explained to my wife.

 

“Are you nuts?” she protested. “If she spends any more time with her phone we might as well have it surgically implanted!”

 

But I was quick to point out the genius of my plan: “Ah, you’re missing the opportunity here. Because there is no physical keyboard on the iPhone, she won’t be able to secretly text under the dinner table anymore!”

 

This had become a chronic dinnertime battle. “Good grief,” my wife conceded, resigned to the challenges of parenting always-on, always-connected teenagers.

 

So, off Courtney and I went to test all the latest smart phones. The range of choices is absolutely mind-blowing. Screen sizes...slide-out keyboards…GPS…camera megapixels…. polyphonic ringtones….and, last but not least, cool covers. But, I was surprised at how quickly Courtney narrowed her choices to the iPhone and Droid.

 

“The hippest?” I asked in a way only an aging (and clearly unhip) father could.

 

“No, Dad, it’s all about the applications.” She quickly enlightened me on what I should have already known. “I expect the phone to work okay, it’s the applications that make the difference.”

 

While shelling out a small fortune for her new phone, it occurred to me that Courtney’s conclusion was undeniably true. Smart phones are now really all about delivering a rich set of applications with a great user experience. A simple principle that applies equally well to other computing arenas, including the enterprise data center.

 

I recently joined Brocade to lead the Application Delivery Controller business. Application delivery is a key element of Brocade’s data center strategy because, even after taking advantage of all the newest infrastructure advances – virtualization, clouds, convergence- data centers are really all about delivering a great application experience to end users. Delivering applications that are high performing, always available, cost effective and fully secure is a key business mandate of IT regardless of what industry you’re in. And that’s the mission of Brocade’s new ADX application delivery product line.

 

Brocade’s ADX application delivery solutions provide the industry’s most flexible and scalable platforms for server load balancing, server offload and application security. With a purpose-built family of hardware platforms ranging from 1U to 10U and a rich set of L4-7 features, the ADX gives customers of all sizes a best-in-class solution that currently powers many of the world’s most demanding data centers. The ADX helps both service providers and enterprise IT organizations address their current application delivery needs while providing a scalable foundation for continued growth. With the ADX they have it all…except, as my daughter would point out, there’s no built-in camera….sorry.

 

Watch this space for my next entry on application delivery for cloud computing environments!

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According to IT analyst firm, Forrester Research, approximately 40 percent of businesses will significantly increase their spending on new IT security technologies in 2010.

What’s driving the need for network security into 2010 and beyond? I see three things:

  1. The growing global nature of business including malicious and competitive forces as well as increasingly mobile employee workforces, all of which pose security threats.
  2. Increase in data security regulations and compliance requirements.
  3. Customers’ desire for best-of-breed solutions that are seamlessly integrated, so that their data center is not the point of integration.


Since Brocade is recognized as a leader in end-to-end networking, naturally many of our customers approach us for network-based security solutions. However, we’ve made a strategic decision to focus on providing the best networking solutions on the market and rely on a strong ecosystem of partners to provide best-of-breed point products and solutions.

To provide our customers a total solution for network security, we recently announced a partnership with McAfee, the industry’s leader in enterprise security solutions. This is more than just a marketing announcement, Brocade and McAfee evaluated shared risk, shared investment and division of labor to encompass features that customers need. From this partnership, joint customers will be able to implement today:

Comprehensive networking + security solution

  • Endpoint security from core to edge


Reduced business risk and improved compliance

  • Maintain compliance with federal, state and industry security regulations


Validated solutions

  • Interoperable and integrated solutions
  • Both companies are committed to open architectures and standards giving the customer the flexibility and choice they desire


In our next phase we will continue to work with McAfee to deliver a set of jointly-designed solutions developed specifically to address the network security needs of enterprise customers. The first stage will involve extending the network management integration to further utilize metrics and security intelligence information.

Our vision at Brocade is to provide the industry’s leading networks across the data center, campus and service provider customer segments. As our customers’ environments become more demanding, we will continue to leverage our unique partner model to provide best-of-breed solutions that are tested and qualified to drive out their operational costs. While the best day for many partnerships is the day of the press release, we’re already seeing significant customer demand and value from this new relationship with McAfee.

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In my January blog I provided a high-level overview of the technology at Brocade’s new state-of-the-art San Jose campus. Now, I’d like to focus on a specific area of that infrastructure, one that’s critical to Brocade and to its customers: the network.


We began mapping our requirements about a year and a half ago. The goal was to design a high-speed, secure, scalable, and reliable IP network foundation – one that would deliver the right mix of functionality, performance, scalability, security, and cost savings. Wherever possible, we wanted to leverage our own capabilities and products.

 

In fact, the SAN and IP networks at the new campus will rely on Brocade products exclusively for the fast and reliable connectivity we need to serve the ever-growing demands of business applications. To limit downtime during data migration, Brocade will use its SAN/Fibre Channel products to complete an 8 Gbps Fibre Channel connection between the SAN infrastructures serving the current buildings and the new campus. Brocade NetIron XMR Series routers will link the existing and new IP networks at 20 Gbps of bandwidth with virtually no latency.

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The network transport connecting the Brocade campus and vendor-neutral co-location facilities will travel over a dense Wavelength Division-Multiplexing (WDM) network with optical protection, for uninterrupted, high-bandwidth connectivity to the outside world. To provide best-in-class content delivery, we’ll use the Brocade ServerIron ADX platform.

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WAN connectivity between Brocade and partner networks will leverage inexpensive Ethernet and allow us to connect directly to service providers and business partners with cost-effective, scalable bandwidth via co-location facilities. This gives us the flexibility to engage as needed, match capacity to demand, and pay as we go.

 

The network core and data center at the new campus will use Brocade NetIron MLX technology. Because our technology eliminates the need for the aggregation layer in a traditional network configuration, we can connect the network edge directly to the core. This will greatly reduce capital outlay and simplify operations. It also lessens requirements for space, power, and cooling for lower total cost of ownership.

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We’ll further reduce our space, power, and cooling requirements in our wiring closets by installing Brocade FastIron CX access switches at the network edge. Essentially, we’re looking at every opportunity to do more at a lower overall cost, and to do it better.

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Finally, we’re leveraging our OEM relationship with Motorola to build a next-generation Wireless LAN (WLAN) at the campus. Basically, the entire facility will be a Wi-Fi hotspot, which will help maximize productivity by allowing employees to seamlessly connect to business applications, regardless of their location on campus.


With just 10 weeks remaining until move-ins start, there’s still a lot to do. When it’s finished, the new campus will be served by a world-class converged IPv6-ready network offering a secure, scalable, and robust voice and data platform for assured rich multimedia content delivery. The network will serve VoIP, wireless, video, and Web services, and support future applications such as Fixed Mobile Convergence and Unified Communications (UC). We’re excited about our momentum, and I’m pleased to report that we’re on schedule.

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Don’t say I didn’t warn you. Do you remember, about six months ago? I told you the revolution would not be televised. Another step in the revolution is taking place in Vancouver British Columbia, Canada with the XXI Olympic Winter Games. The drama of these Games will be streamed across the Internet in rich, vivid High Definition (HD) format.


Let the Games begin! I won’t feel in “dire straits” because I don’t own a Digital Video Recorder (DVR). Broadband will allow me to experience Olympic HD Video On-Demand (VOD).


I want my, I want my VOD


Now look at that browser, that’s the way you view it
You play the hit show on the VOD
That ain’t waiting, that’s the way you view it
TV for nothing and your clips for free


The magic behind streaming HD across the Internet is based on Content Delivery Networks (CDNs), which are basically computer systems that are organized to hold copies of data. These computer systems are distributed globally to place data closer to end users—maximizing bandwidth and reducing access times. The systems work in concert to meet end-user requests for content. When necessary, they transparently move content to optimize its delivery. Ultimately, the objective of CDNs is to have the right content in the right place at the right time to reduce bandwidth costs and improve the end user’s Internet experience by reducing page load times.


We got to install VOD players
Select a program, now here it comes
We got to watch this on a computer
We got to watch this on a phone


CDNs are fairly transparent to us. We are unaware where a movie or audio is actually coming from. However, delivering video across the Internet is not a trivial undertaking. Before video can be sent across the Internet, it must be retrieved from back-end servers. The servers hold a lot of content and have to manage many requests. As you can imagine, availability, scalability and performance are critical to keeping pace with end-user demand. (CORPORATE ANGLE/PLUG DEMANDED BY PR DEPT.) -- Many of the top CDNs rely on Brocade ServerIron application delivery solutions to support the fast, reliable delivery of content.*


Now that ain’t waiting, that’s the way you view it
You watch your program on the VOD
That ain’t waiting, that’s the way you view it
TV for nothing and your clips for free
TV for nothing and your clips for free


As the eyes of the world focus on the XXI Olympic Winter Games, many will watch the games on desktops, laptops and phones. At anytime, to anywhere, from everywhere…the revolution will continue its march. The Brocade Application Delivery Product group is proud that our technology will play a key role in helping the world see “The thrill of victory! And the agony of defeat! The human drama of athletic competition!”


Get your TV for nothing, get your clips for free
TV for nothing, clips for free
Look at that, look at that
Get your TV for nothing, get your clips for free
(I want my, I want my, I want my VOD)
TV for nothing and your clips for free
Easy, easy


The revolution will not be televised…it will be streamed. Enjoy the Games! (And apologies to Dire Straits.)


* PR People continue to haunt me throughout the blogging process. Anything you see above that is interesting or enjoyable must have slipped by them and should be completely credited to me.

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